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How to Create Retargeting Audience in Tiktok Ads Manager

How to Create Retargeting Audience in TikTok Ads Manager

In this article, we will discuss how to create a retargeting audience in TikTok Ads Manager. Retargeting allows you to show ads to people who have already interacted with your website or TikTok account, increasing the chances of conversion.

To get started, follow these simple steps:

  1. Open TikTok Ads Manager: Open your TikTok Ads Manager account to access the audience creation feature.

  2. Access Audiences Section: Click on the "Assets" tab at the top of the page, and then select "Audiences" from the drop-down menu. Here, you will find a list of all your audiences.

  3. Create a Custom Audience: Click on the "Create Audience" button to start creating a custom audience for retargeting.

  4. Choose Relevant Source: TikTok Ads Manager currently does not provide retargeting based on purchase history. Instead, you can create a custom audience based on website traffic. Choose options such as page views, add-to-cart actions, and other website interactions that indicate user interest.

  5. Set Time Frame: Select the time frame for retargeting. For example, you can choose to retarget people who have viewed your content in the last 30 days. These users have already shown consideration for your products or content.

  6. Install TikTok Pixel: To utilize the website traffic retargeting feature, you need to install the TikTok Pixel on your website. This allows TikTok Ads Manager to track and identify users who have visited your site.

  7. Utilize Engagement Targeting: Another option for retargeting is based on user engagement with your TikTok account. You can select the "Engagement" option in the audience creation menu. This allows you to retarget users who have engaged with your ads or visited your TikTok profile.

  8. Select Relevant Engagement Metrics: Depending on your campaign goals, choose the engagement metrics that are most relevant for your retargeting efforts. For instance, you can target users who have followed your account or interacted with your profile.

By following these steps, you can effectively create retargeting audiences in TikTok Ads Manager. Utilizing these audiences allows you to reach users who have already shown interest in your brand or products, increasing the likelihood of conversions.


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Q: Can I retarget people who have made purchases on my TikTok shop? A: Currently, TikTok Ads Manager does not provide retargeting options based on purchase history. However, it may become available in the future.

Q: How do I create a custom audience based on website traffic? A: To create a custom audience based on website traffic, you need to install the TikTok Pixel on your website. This pixel allows TikTok Ads Manager to track user interactions and retarget them accordingly.

Q: What is the benefit of retargeting audiences on TikTok? A: Retargeting audiences on TikTok allows you to show ads to users who have already engaged with your brand or visited your website. This increases the chances of conversion as these users are already familiar with your products or content.

Q: Can I retarget users based on engagement with my TikTok account? A: Yes, you can retarget users based on their engagement with your TikTok account. This includes actions such as following your account or visiting your profile. By retargeting these users, you can optimize your campaigns and improve conversion rates.