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How to Create a TikTok Pixel

Introduction

The TikTok Pixel is a line of code that marketers can place on a client's website for marketing purposes. This code enables the collection of information about an audience by creating custom rules and events. Whenever a visitor completes an action or event, the pixel automatically collects this data, enhancing campaign tracking.

Our TikTok Ads team is happy to create and install a TikTok Pixel as part of your fulfillment service. However, if you wish to know how to create your own TikTok Pixel, follow these steps:

  1. Go to your TikTok Ads Manager.
  2. Under Assets, click on Events.
  3. Go to Web Events and click Manage.
  4. Click Create Pixel.
  5. Enter a name for your pixel.
  6. Select TikTok Pixel and click Next.
  7. Choose Manually Install Pixel Code and click Next again.
  8. Under Event Setup Method, you can choose between Standard Mode or Developer Mode.
    • We recommend using Standard Mode to simplify the process and make changes directly within the Event Manager.
  9. Click Next.
  10. You now have your TikTok Pixel code.

Keywords

  • TikTok Pixel
  • marketing purposes
  • audience information
  • custom rules and events
  • campaign tracking
  • TikTok Ads Manager
  • Assets
  • Events
  • Web Events
  • Manage
  • Manually Install Pixel Code
  • Event Setup Method
  • Standard Mode
  • Developer Mode
  • Event Manager

FAQ

Q1: What is the TikTok Pixel? A1: The TikTok Pixel is a line of code that marketers place on a client's website to collect data about an audience and track campaign performance.

Q2: How does the TikTok Pixel work? A2: The pixel creates custom rules and events to collect information whenever a visitor completes an action or event on the website, improving campaign tracking.

Q3: Can the TikTok Ads team help with creating and installing a pixel? A3: Yes, the TikTok Ads team can create and install a TikTok Pixel as part of your fulfillment service.

Q4: What are the steps to create a TikTok Pixel on my own? A4: The steps are: Go to TikTok Ads Manager, click on Events under Assets, go to Web Events and click Manage, create a Pixel, enter a name, select TikTok Pixel, choose Manually Install Pixel Code, select Standard Mode or Developer Mode, and get your TikTok Pixel code.

Q5: Which Event Setup Method should I use? A5: It is recommended to use Standard Mode to simplify the process and make changes directly within the Event Manager.

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