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How to Create an Ad in the TikTok Ads Manager

How to Create an Ad in the TikTok Ads Manager?

If you're looking to make successful use of the TikTok Ads Manager, you've come to the right place! In this article, we will walk you through the step-by-step process of creating an ad using the TikTok Ads Manager. So, let's get started!

Step 1: Sign Up and Choose an Advertising Objective

Before you can start creating ads on TikTok, you need to create an account on the TikTok Ads Manager. Sign up with your business and you will eventually get a username. Once you have your account set up, you can begin creating your ad.

Start by choosing your advertising objective. This will depend on what you want to achieve with your ad. Do you want to raise brand awareness? Generate traffic to your website? Generate app installs or video views? Or maybe your goal is to generate conversions? Choose the objective that aligns with your business goals.

Step 2: Customize Your Ad Group

Once you've selected your advertising objective, you will move on to the ad group level. Here, you can customize your ad group settings. Choose an ad group name that reflects the content of your ad. Next, select what your ads should promote (your app or website) and where your ads should be placed (TikTok newsfeed, app series, or panel). You can also choose whether users can download your videos or comment on your ads.

The next important step is targeting your audience. You can either let TikTok automatically target relevant users or customize your targeting based on demographics such as location, language, gender, and age. You can also include or exclude certain types of audience and select interests and behaviors.

After you've set your targeting options, it's time to set your budget. You can choose a daily budget or a lifetime budget. Determine how much you want to spend on your ad campaign and select the appropriate budget. You can also choose when your ad should run and if you want to make a specific bid in euro per click.

Step 3: Create Your Ad

Now that you've customized your ad group settings, it's time to create your ad. Start by giving your ad a name. Next, upload your business logo and enter a display name. This will be shown in the ad. Choose your ad format, whether it's a single video, single image, or collection ad.

In the add creative section, you can enter text, specify the destination page (your website URL or TikTok instant page), and choose a call to action. The call to action should encourage your audience to take action, such as watching more, reading more, or getting a quote.

Finally, you can enter a tracking URL if needed. Once you've completed all the necessary information, your ad is ready to go!

If you want to learn more about how your business can harness the potential of TikTok, visit our website for more information and support regarding professional TikTok marketing.

We hope this article has been helpful in guiding you through the process of creating an ad in the TikTok Ads Manager. Stay tuned for more informative videos in the future. Thank you for reading!


  • TikTok Ads Manager
  • Advertising Objective
  • Ad Group
  • Targeting
  • Budget
  • Ad Creation


  1. How do I sign up for the TikTok Ads Manager?
  2. Can I customize my target audience for TikTok ads?
  3. What is the difference between a daily budget and a lifetime budget?
  4. How can I track the performance of my TikTok ads?
  5. Are there any restrictions on the content of TikTok ads?