Published on

How to Find TikTok Influencers to Promote Your Brand

How to Find TikTok Influencers to Promote Your Brand

Influencer marketing on TikTok has become a highly effective strategy for businesses looking to tap into the platform's organic engagement and viral content. If you're interested in collaborating with TikTok influencers and creators to promote your brand, here are some tools and methods to help you find the right partnerships.

Tool #1: Brand Collabs

Brand Collabs is a convenient tool that allows you to discover and connect with TikTok influencers and creators for your campaigns. You can post your campaign details and review creator applications to choose who you want to work with. The platform also lets you easily find creators who align with your brand and add them to campaigns or save them for future collaborations. You can try out the Brand Collabs feature for free.

Tool #2: Maverick

Maverick is an official TikTok marketing partner that integrates directly with the TikTok Creator Marketplace. This tool enables you to find and work with TikTok creators at scale, track their performance, and integrate them into your influencer marketing program. Maverick provides access to a database of over 3 million influencers and creators, allowing you to filter them by interest, location, audience size, demographics, and engagement rate. This tool is particularly useful for larger campaigns or when working with multiple TikTok creators simultaneously.

Tool #3: TikTok's Creator Marketplace

TikTok's Creator Marketplace is a platform developed by TikTok itself to connect brands and creators for both paid and reward-based campaigns. It serves as a hub where you can collaborate with TikTok influencers and creators directly. This tool is part of TikTok's efforts to provide more opportunities for influencers to monetize their content, and it offers brands a way to connect with popular TikTok creators. You can find the TikTok Creator Marketplace link below.

Tool #4: Fu Pay Me (FYP)

Fu Pay Me (FYP) is a platform designed for creators to share their experiences working with different brands. It allows creators to anonymously provide data about their collaborations, including compensation details. This information can help both creators and brands determine fair payment rates for influencer services. Brands can also sign up for a business page on FYP to manage their brand profile, share updates with influencers, and gain insights into their influencer marketing efforts.

Tool #5: Mig

Mig is a creator-first platform that empowers user-generated content (UGC) creators by facilitating brand connections and providing AI tools. This platform streamlines the process for UGC creators to save time and efficiently close brand deals through automated workflows. With access to over 1,000 creators and AI tools for instant pitching, Mig simplifies the collaboration process between creators and brands. It's a newer tool gaining popularity on TikTok.

If you prefer a more hands-on approach, you can manually search TikTok for influencers. This method requires time and effort, but it allows you to directly explore content related to your niche. Using the TikTok search bar, enter keywords related to your business to find influencers in your industry. You can also utilize the search filters to narrow down your results by follower count, verified profiles, and more. This method allows you to explore top accounts, videos, sounds, hashtags, and even catch live videos related to your interests.

By using these tools and methods, you can effectively find TikTok influencers to promote your brand, reach your target audience, and leverage the platform's organic engagement and viral potential.


TikTok influencers, influencer marketing, brand collabs, Maverick, TikTok Creator Marketplace, Fu Pay Me, Mig, manual search


  • What is TikTok's Creator Marketplace?
  • How can I use Brand Collabs to find TikTok influencers?
  • What is the advantage of using Maverick for influencer marketing on TikTok?
  • How does Fu Pay Me help brands and creators?
  • What is Mig and how does it streamline brand collaborations on TikTok?
  • How can I manually search for influencers on TikTok?