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How to Find TikTok Influencers to Promote Your Brand

Introduction

Influencer marketing on TikTok has proven to be an extremely effective strategy. If you're aiming to tap into the organic engagement and high virality of content on the platform, you need to learn how to find influencers on TikTok. In today's article, we'll dive into the exciting world of influencer marketing on TikTok and explore the tools you need to help you find the perfect influencers to collaborate with.

Tool Number 1: Brand Collabs

Finding the right partnership can feel like a full-time job without the right tools, but Brand Collabs can help you easily discover and connect with creators and influencers for your next campaign. You can post campaigns and let creators come to you—just review creator applications, pick who you want to work with, and you're done. You can also quickly find creators that match your brand, adding them to campaigns or saving them for future collaborations.

Tool Number 2: Maverick

Like Brand Collabs, Maverick is an official TikTok marketing partner. This means Maverick directly integrates with the TikTok Creator Marketplace, allowing you to find and work with TikTok creators at a large scale, track their performance, and integrate them into your entire influencer marketing program. With access to an influencer database of over 3 million influencers and creators, you can filter them by interest, location, audience size, demographics, engagement rate, and other criteria. Maverick is especially helpful for working with numerous TikTok creators on a larger campaign.

Tool Number 3: TikTok's Creator Marketplace

TikTok's Creator Marketplace is a platform made by TikTok that connects Brands and creators. Marketplace creators can collaborate with brands on both paid and reward-based campaigns. It’s a great tool as social platforms are giving creators more opportunities to cash in on their content. TikTok's Creator Marketplace makes it easy for you to find influencers to work with directly.

Tool Number 4: FYPM (Fu Pay Me)

FYPM is a platform where creators can anonymously share experiences collaborating with different brands and search for compensation data. Brands can sign up for business pages to manage their profiles, share updates with influencers, and get insights into their marketing efforts. FYPM offers resources and benchmarking tools to evaluate whether you're paying appropriately compared to industry standards.

Tool Number 5: Mig

Mig is a creator-first platform that powers UGC creators with brand contacts and automated AI tools. It is designed to streamline the process for UGC (User-Generated Content) creators to save time and efficiently close brand deals with automated workflows. On this platform, creators can access a database of over 1,000 creators, and AI tools automate the pitching process from creators to your brand.

Tool Number 6: Search TikTok Manually

You can take the manual route, which requires some time and effort but can be very effective. In the TikTok search bar, type in keywords related to your niche or locations where you want to discover influencers. For instance, if your business revolves around home decor, search for terms like "interior design," "DIY decor," "home renovation," or "mid-century modern." Use TikTok's search filters to refine your search by user following count or verified profiles.

And there you have it—a full list of tools to help you find TikTok influencers to promote your brand. If you found this article helpful, please share it with others and stay tuned for more valuable tips on influencer and social media marketing.

Keywords

  • TikTok
  • Influencer Marketing
  • Brand Collabs
  • Maverick
  • Creator Marketplace
  • FYPM
  • Mig
  • User-Generated Content (UGC)
  • Home Decor

FAQ

Q: What is Brand Collabs? A: Brand Collabs is a tool that helps you easily discover and connect with creators and influencers for your campaigns. You can post campaigns and let creators come to you or find creators that match your brand.

Q: What differentiates Maverick from other tools? A: Maverick integrates directly with the TikTok Creator Marketplace, allowing you to work with a large number of TikTok creators and track their performance. It’s particularly helpful for larger campaigns.

Q: How does TikTok's Creator Marketplace work? A: TikTok's Creator Marketplace is a direct platform for brands to connect with TikTok creators for both paid and reward-based campaigns, making it easier to collaborate on marketing efforts.

Q: What is FYPM and how does it help brands? A: FYPM is a platform where creators share their experiences and compensation data. Brands can manage profiles, share updates, and gain insights into their marketing efforts, using benchmarking tools to ensure fair payment.

Q: Is there a tool that uses AI to match creators with brands? A: Yes, Mig uses AI tools to automate the process of pitching creators to brands, streamlining brand deals and project management for UGC creators.

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