How to Run TikTok Ads 2023 - TikTok Advertising Tutorial (TikTok for Business)

TikTok is quickly becoming one of the most popular social media platforms for users around the world. With its massive user base and high engagement rates, it presents a significant opportunity for businesses to reach their target audience. In this article, we will provide a step-by-step guide on how to run TikTok ads and make the most of this advertising platform.

TikTok Ads Training Overview

Before diving into the process of creating TikTok ads, let's take a look at some data that highlights the immense opportunity this platform offers:

TikTok was the most downloaded app in 2020, with 850 million downloads.
TikTok has 1.1 billion active users worldwide, with 90% of users using the app multiple times per day.
In January 2021, TikTok generated $128 million in user spending, marking a 380% increase from its January 2020 revenue.
TikTok ranks as the second biggest app in consumer spend, surpassing YouTube, Disney Plus, and Netflix.

These statistics demonstrate the significant reach and revenue potential TikTok holds for businesses. Now let's dive into the step-by-step process of creating TikTok ads.

TikTok Ad Structure

To understand how TikTok ads are structured, let's break down the different components:

TikTok Ad Manager: This is where you manage your TikTok advertising account, similar to Facebook Ads Manager.
Ad Campaigns: The foundation of your ad, where you set up advertising objectives and formats.
Ad Groups: Target specific audiences, ad placements, budgets, and bidding strategies within your campaign.
Ad Creative: The text and video that will appear in your ads.
Landing Pages: The destination URL where potential customers are directed to make a purchase or learn more about your products or services.

Once you have set up your TikTok ad account, you will see a similar format as other ad platforms. You will have your ad manager at the top, followed by campaigns, ad groups, ad creative, and landing pages.

Creative Formats for TikTok Ads

TikTok offers various creative formats for ads. The most commonly used format for generating revenue is in-feed ads. Here are some other creative formats available:

Top View: A full-size video that appears when users launch the TikTok app.
Brand Takeover: The most expensive ad format, where a brand's ad takes over the entire screen upon launching the app.
Branded Hashtag Challenges: Create a branded challenge for users to participate in.
Branded Effects: Launch your own branded stickers for users to use in their content.

For the purpose of this article, we will focus on in-feed ads, as they are the most commonly used format for generating revenue on TikTok.

How to Create a TikTok Ad

Now let's walk through the process of creating a TikTok ad:

Go to TikTok Business (tiktok.com/business) and create a new account.
Set up a business center account.
Create an ad account within the business center.
Invite team members to access your business manager (if applicable).
Access your ad account in TikTok's ad manager.
Set up your pixel code or tracking code to track users' actions on your website.
Create a campaign and select your advertising objective, such as conversions.
Set up ad groups to define your target audience, placements, and budget.
Create your ad creative by uploading a video or using an external tool like InVideo.
Customize your ad's display text, call-to-action, URL, and profile image.
Review and submit your ad for approval.
Monitor your ad's performance in the ad manager dashboard.

Keywords

TikTok ads, TikTok advertising
TikTok ad manager
Ad campaign, ad group, ad creative
In-feed ads
Top View, Brand Takeover, Branded Hashtag Challenges, Branded Effects
Pixel code, tracking code
Conversion tracking
Target audience, placements, budget, bidding strategy
Ad creative customization
Ad approval process
Ad performance monitoring

FAQ

Q: Can I advertise on TikTok if I have a small budget? A: Although TikTok ads generally require a higher budget compared to platforms like Facebook, you can still start with a smaller budget and gradually increase it as you see positive results. It's essential to optimize your ads and targeting to make the most of your budget.

Q: Is TikTok advertising suitable for all types of businesses? A: TikTok advertising can benefit a wide range of businesses, but it is particularly effective for those targeting a younger audience or those in industries such as fashion, beauty, travel, and entertainment. However, it's essential to research your target audience and platform demographics to ensure TikTok aligns with your business goals.

Q: How can I optimize my TikTok ads for better performance? A: To optimize your TikTok ads, regularly monitor their performance and make data-driven decisions. Test different ad creatives, target audiences, and bidding strategies to see what resonates best with your target audience. Ensure that your ad content is engaging, visually appealing, and aligned with the TikTok platform's overall tone and style.

Q: Can I target specific regions or countries with TikTok ads? A: Yes, TikTok allows you to target specific locations, including countries and regions, for your ads. This targeting feature ensures your ads reach the desired audience and maximize their impact.

Q: Can I track the conversions and return on investment (ROI) of my TikTok ads? A: Yes, by installing a pixel or tracking code on your website and setting up conversion events, you can track conversions and measure the ROI of your TikTok ads. This data will help you analyze the effectiveness of your ad campaigns and make necessary optimizations for better results.

Q: How long does it take for TikTok ads to be approved? A: TikTok ads typically go through an approval process that can take anywhere from 24 to 48 hours. It's important to plan your ad campaigns ahead of time to account for this review period.

Q: Can I edit my TikTok ads once they are live? A: While you cannot edit TikTok ads once they are live, you can pause or delete them if necessary. If you need to make changes to your ad, it's best to create a new ad with the desired modifications and pause or delete the previous version.

Q: How can I measure the success of my TikTok ad campaigns? A: By regularly monitoring key metrics such as impressions, clicks, click-through rates, conversions, and ROI, you can assess the performance of your TikTok ad campaigns. Compare these metrics to your predetermined goals to determine if your ads are successful and identify any areas for improvement.