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How to Run TikTok Ads in 2023 - Beginners Tutorial

How to Run TikTok Ads in 2023 - Beginners Tutorial

Are you considering running TikTok ads for your Shopify Drop Shipping or e-commerce store in 2023? TikTok has exploded in popularity and has over 1.5 billion monthly active users. It's a platform that allows you to reach a massive audience and market your products using short-form video content. In this step-by-step tutorial, we will walk you through how to set up your first TikTok ads campaign, even if you're a complete beginner.

Setting Up Your TikTok Business Account and Pixel

The first step is to set up a TikTok for Business account. Go to and sign up for an account. Make sure you also create a regular TikTok account for your brand or store and start posting some videos to test the organic performance before investing in advertising.

Once you have a TikTok for Business account, you can set up your TikTok pixel for your Shopify store. Install the TikTok app from the Shopify App Store and connect it to your TikTok Business account. This will allow you to track data and conversions from your TikTok ads.

Creating Your First TikTok Ads Campaign

To create your first TikTok ads campaign, go to the TikTok Ads Manager and click on "Create." Choose the custom mode to have more control and options. Select your advertising objective, such as reach or traffic, depending on your goals. For beginners, it's recommended to start with reach or traffic objectives before moving on to website conversions.

Name your campaign and set your daily budget. It's important to set a budget that allows for enough spending to gather sufficient data for optimization. Choose your ad group, which defines the demographic you want to target. You can specify location, language, gender, age group, and interests.

Next, set up your ad creative. Upload your video ad and write compelling sales copy. Choose your call-to-action and the URL you want to drive traffic to, such as your website or product page. Link your TikTok pixel for tracking, and then submit your campaign for review.

Monitoring and Analyzing Your TikTok Ads

Once your ad is approved and running, you can monitor and analyze its performance in the TikTok Ads Manager. Review key metrics such as total spend, cost per click, click-through rate, conversions (if applicable), and more. Use this data to optimize your ads and make adjustments as needed.


In summary, running TikTok ads in 2023 can be a powerful way to reach a large audience and promote your products. The key steps to getting started include setting up a TikTok for Business account, installing the TikTok pixel on your Shopify store, creating your first ads campaign, and monitoring and analyzing the performance of your ads. Remember to test different ad creatives and target demographics to find what works best for your business.

Keywords: TikTok ads, TikTok for Business, Shopify Drop Shipping, e-commerce, video ads, advertising campaign, TikTok pixel


Q: Can I run TikTok ads without a TikTok for Business account? A: No, you need a TikTok for Business account in order to access the TikTok Ads Manager and run ads.

Q: What is the minimum budget for TikTok ads? A: The minimum daily budget for TikTok ads is £50, but it's recommended to set a higher budget for better results.

Q: How long does it take for TikTok ads to be reviewed? A: TikTok ads are usually reviewed within 24 hours, but it can take longer during peak times or if there are any issues with the ad content.

Q: Can I target specific interests and demographics with TikTok ads? A: Yes, you can choose specific interests, age groups, genders, locations, and languages to target with your TikTok ads.

Q: How can I track conversions and performance of my TikTok ads? A: By installing the TikTok pixel on your Shopify store and setting up conversion events, you can track conversions and monitor the performance of your ads in the TikTok Ads Manager.