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How to Set Up & Install the TikTok Pixel On Shopify

Introduction

Introduction

Hey everyone, Dean here! In today's article, we're going to walk you through the process of setting up TikTok ads to effectively advertise your dropshipping store. Whether you've been using Facebook ads or TikTok ads, this guide will focus primarily on TikTok ads due to their ease of setup. We'll cover the essentials from setting up your TikTok account and converting it into a business account to linking it with Shopify via the TikTok pixel. Let's dive right in!

Creating a TikTok Account

First off, you'll need a TikTok account. I recommend you create this on your phone since you can only convert a TikTok personal account into a business account through the phone app:

  1. Go to tiktok.com and click on "Sign Up".
  2. You can sign up using social media platforms like Facebook, Google, or Twitter, or use your phone/email.
  3. Follow the prompts to complete your account setup.

Once you've created your account, search on Google for how to change a personal TikTok account to a business account. Follow those instructions to upgrade your account.

TikTok Website Resources

The TikTok website is quite useful for advertisers. It provides various metrics like impressions, click-through rates (CTR), and more. Additionally, it offers resources on how to create an advertiser account, how to set up and install the pixel, and how to set up ad events.

Linking TikTok to Shopify

Step 1: Install the TikTok App for Shopify

  1. In your Shopify dashboard, go to "Apps" on the left-hand side.
  2. Search for "TikTok" in the Shopify App Store and install it.

Step 2: Set Up TikTok Marketing in Shopify

  1. Click on the TikTok app from your Shopify dashboard.
  2. Press "Set Up TikTok Marketing" and then "Connect TikTok for Business".
  3. This will prompt you to log into your TikTok account and connect it to Shopify. Make sure you're logged into the right account.

Step 3: Create Your TikTok Ads Manager

  1. Select your country/region, currency, business name, and other details.
  2. Agree to the terms of service and press "Sign Up and Connect".

Step 4: Configure Data Sharing Settings

  1. Choose "Maximum" data sharing to collect the most data, optimizing ad performance.
  2. Confirm your selections.

Step 5: Set Up Company Information & Payment

  1. Provide your business address and optional tax information.
  2. Choose between automatic and manual payment methods. Automatic is more convenient but manual offers greater control.
  3. Press "Complete".

Final Steps

Your TikTok account will now be under review, a process that can take up to 24 hours. Once approved, you'll be able to start running ads.

Bonus: TikTok Ad Credits

As of the end of November 2022, TikTok offers an ad credit of $ 100 if you spend $ 20. This is an excellent opportunity to get more value from your ad spend.

Keywords

  • TikTok ads
  • Shopify
  • TikTok Pixel
  • Business account
  • Data sharing
  • Ad campaign
  • TikTok for Business
  • Dropshipping
  • Manual payment
  • Automatic payment

FAQ

Q1: How do I create a TikTok account on Shopify? A: Go to tiktok.com, click "Sign Up", and follow the prompts. Then, on Shopify, install the TikTok app from the Shopify App Store.

Q2: What is TikTok Pixel? A: TikTok Pixel is a piece of code you install on your website to help you track conversions from TikTok ads, optimize ad delivery, build targeted audiences, and remarket to users who have already interacted with your site.

Q3: Why should I choose maximum data sharing? A: Maximum data sharing not only collects more data to help optimize your ad campaigns but also uses Shopify APIs to share comprehensive customer browsing behavior with TikTok.

Q4: How do I change my personal TikTok account to a business account? A: This process can only be done via the TikTok phone app. Search on Google for specific instructions on how to make this change.

Q5: How long does it take for my TikTok ad account to be approved? A: The typical review process can take up to 24 hours. Once approved, you can start running your ad campaigns.

Q6: What are the payment options for TikTok ads on Shopify? A: You can choose between automatic payment for convenience or manual payment for more control over your budget.

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