Published on

How to Set Up Tik Tok Pixel URL Events

How to Set Up TikTok Pixel URL Events

Welcome back to the channel! In this article, we will discuss how to update your TikTok pixel and have it fired for certain events based on URL parameters. Managing over a hundred thousand dollars a month in ad spend for lead generation in the financial services industry, we will guide you through the process step by step.

Step 1: Accessing the TikTok Ads Manager

To begin, access the TikTok Ads Manager dashboard. Once there, navigate to "Assets" in the menu, and then select "Events".

Step 2: Setting Up Web Events

Within the "Events" section, choose "Web Events". Here, you will find a list of the pixels you have available. Click on "Setup Web Events" to proceed.

Step 3: Manually Install Pixel Code

In the setup window, give your pixel a name (e.g., "Test TikTok Pixel"). Next, choose "Manually Install Pixel Code" and then select "Event Builder".

Step 4: Installing the Pixel Code

Before proceeding further, you need to install the pixel code on your website. Copy the provided pixel code and paste it into the head section of your website's code.

Step 5: Defining the Events

The next step is to define the events you want to track. Each event will be triggered when a user visits a specific URL. For example, if the first step in your desired action is the "View Content" page on your website's home page, enter the URL ("/home") and choose the "View Content" event.

Step 6: Optimizing for Valuable Actions

If you have a form on your home page that redirects users to a specific URL upon submission, you can track the "Submit Form" event by entering that URL. This event represents the valuable action you want your users to take. By tracking and optimizing for this event, you can better understand the success of your ad campaigns.

Step 7: Completing the Setup

After defining all the relevant events, click "Next" and follow the prompts to complete the setup process. Once you have successfully set up your TikTok pixel to fire for specific events based on URL parameters, you will be ready to track and optimize your ad campaigns effectively.

If you found this article helpful, please like, comment, and subscribe to our channel. For further assistance with setting up on platforms like Webflow—our preferred choice for development projects—check out the links in the description. Remember, we release new content like this every day of the week. Thank you for watching!


  • TikTok pixel
  • URL parameters
  • Event tracking
  • Pixel code installation
  • View content event
  • Submit form event
  • Optimizing for valuable actions
  • Ad campaign tracking


Q: What is a TikTok pixel?
A: A TikTok pixel is a piece of code that allows you to track user actions and optimize your ad campaigns on the TikTok platform.

Q: Can I set up TikTok pixel events based on URL parameters?
A: Yes, you can set up TikTok pixel events to fire for specific actions based on URL parameters. This allows you to track user actions on specific pages of your website.

Q: How do I install a TikTok pixel code on my website?
A: To install a TikTok pixel code on your website, you simply need to copy the provided code and paste it into the head section of your website's code.

Q: What are valuable actions, and why should I optimize for them?
A: Valuable actions are specific actions that users take on your website that contribute to your business goals, such as form submissions or purchases. Optimizing for these actions allows you to focus your ad campaigns on driving the most valuable results.