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How to Start Selling on TikTok Shop (Full Guide) 2024

How to Start Selling on TikTok Shop? (Full Guide) 2024

Are you interested in starting your own TikTok shop and selling your products on the platform? Look no further! In this article, we will provide you with a detailed step-by-step guide on how to set up your TikTok shop and start selling your products. We will walk you through the entire process, including creating an account, setting up your shop, and listing your products. So, let's dive in!

Step 1: Setting Up Your TikTok Shop

  1. Go to Google and search for "TikTok UK shop setup". Select the option that says "Sell more on TikTok Shop - become a UK seller" on
  2. Sign up for a TikTok shop account as either an individual or a corporate seller, depending on your business type.
  3. Enter your shop name, which you can later change if needed.
  4. Provide your personal information, including a UK passport or driving license, upload a picture of your document, and fill in your address details.
  5. Submit your application and wait for TikTok to verify your information. This process may take a few days.

Step 2: Navigating Your TikTok Shop Dashboard

  1. Once your shop is set up and verified, you will be redirected to your TikTok shop dashboard.
  2. This dashboard is where you can manage your orders, upload products, and track your sales.
  3. Familiarize yourself with the different sections of the dashboard, such as the Summary, Product Optimizer, Order Management, and Finance sections.

Step 3: Listing Your Products on TikTok Shop

  1. On the dashboard, click on "Product" and then select "Add New Product".
  2. Fill in the product details, including the product name, category, brand (if applicable), images (minimum 3), description, and variations (if any).
  3. Choose relevant keywords recommended by TikTok to optimize your product's visibility.
  4. Enter the retail price, weight, dimensions, delivery options, and warranty information.
  5. Publish your product, and it will be ready for sale on TikTok Shop.

Tips for Success on TikTok Shop

  • Upload at least 14 to 15 videos per week showcasing your products and linking to your TikTok Shop.
  • Create engaging and viral content to drive organic traffic to your shop.
  • Take advantage of TikTok's large user base and utilize it as free publicity.
  • Stay consistent and be active on the platform to increase your chances of success.

That's it! You are now equipped with a comprehensive guide on how to start selling on TikTok Shop. Remember to make the most of TikTok's features and create compelling content to attract potential customers. Good luck with your TikTok shop journey!


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Q: Can I change my TikTok shop name after setting it up? A: Yes, you can change your shop name at any time.

Q: What documents do I need to provide for verification? A: You need to provide a UK passport or UK driving license for verification.

Q: Can I sell branded products on TikTok Shop? A: Yes, you can sell branded products, but you need to have authorization from the brand.

Q: Are there any specific requirements for product images on TikTok Shop? A: TikTok recommends uploading a minimum of three images, with at least one having a white background for better visibility.

Q: How many products should I list on TikTok Shop? A: There is no specific limit, but it's recommended to list multiple products to increase your chances of making sales.