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How to Use TikTok Ads to Get Leads For Your Business

How to Use TikTok Ads to Get Leads For Your Business

TikTok has emerged as a promising platform for advertising, particularly for lead generation. In this article, we will discuss the effectiveness of TikTok ads and how you can utilize them to build your email list and generate leads for your business.

TikTok Ads: A Reliable Alternative to Facebook Ads

Many marketers have found that Facebook ads are becoming less reliable when it comes to lead generation and overall advertising success. This has led to a search for alternative platforms, and TikTok has emerged as a viable option.

While advertising remains crucial for fueling business growth, TikTok ads can serve as a more reliable and cost-effective tool compared to Facebook. In fact, through testing and experimentation, marketers have witnessed better results with TikTok ads when compared to Facebook ads.

The Campfire Methodology: A New Way to Grow with Video in 2022 and Beyond

In his recent videos, Matt Johnson has discussed the Campfire Methodology, which highlights the new approach to video growth in 2022 and beyond. This methodology emphasizes using organic reach to leverage advertising efforts. It involves spending a reasonable amount on ads while strategically utilizing organic content to amplify results.

To learn more about the Campfire Methodology and gain access to the blueprint, visit Matt Johnson's website at to download the free blueprint.

Using TikTok Ads for Lead Generation

To illustrate how TikTok ads can be used for lead generation and building an email list, Matt Johnson shares his personal experience and strategies. He starts by driving cold traffic to a specific offer using TikTok as the primary platform.

Matt uses Drip as his CRM to manage leads and combines it with an email sequence to book calls for his Ignite program. By focusing on TikTok for cold traffic and integrating Facebook ads for testing purposes, he has achieved favorable results.

Setting Up a Lead Generation Campaign on TikTok

Matt demonstrates the process of running a lead generation campaign on TikTok, providing a step-by-step guide:

  1. Sign up for a TikTok ads account - If you are in the U.S, signing up for an account is relatively easy. However, availability in other countries may vary.

  2. Create compelling ad creative - Utilize TikTok's native post feature to create engaging and native-style ad content. Matt suggests keeping the videos longer (around 50 seconds) to provide valuable education and build trust with viewers.

  3. Set up a conversion campaign - In your TikTok ads account, select the conversion campaign option and install the TikTok pixel on your website. Global installation allows for retargeting capabilities.

  4. Create conversion events - Within the events manager, set up conversion events to track specific actions, such as downloads or registrations. These events will help measure the success of your lead generation campaign.

  5. Choose the right audience - Matt recommends testing both purchase-based and interest-based audience targeting. However, he has observed better results with broader interest-based audiences.

  6. Optimize your ad performance - Continuously monitor the campaign's performance, test different ad creative, and refine your targeting based on the data you collect.

Summary of the Article

Keywords: TikTok ads, lead generation, email list, Campfire Methodology, organic reach, Facebook ads, conversion campaign, ad creative, audience targeting, optimization.


Q: Is TikTok a reliable platform for lead generation? A: Yes, many marketers have found success with TikTok ads for lead generation. It offers a cost-effective alternative to platforms like Facebook.

Q: How do I set up a conversion campaign on TikTok? A: To set up a conversion campaign, sign up for a TikTok ads account, install the TikTok pixel on your website, and create conversion events within the events manager.

Q: What type of ad creative should I use on TikTok? A: It is essential to create engaging, native-style ad content on TikTok. Longer videos (around 50 seconds) that provide valuable education and build trust tend to perform well.

Q: Which audience targeting strategy is recommended for TikTok ads? A: It is advisable to test both purchase-based and interest-based audience targeting. However, interest-based audiences have shown better results for many marketers.

Q: How can I optimize the performance of my TikTok ads? A: Keep a close eye on the campaign's performance, test different ad creatives, and refine your targeting based on the collected data. Continuously optimize your ads for better results.