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How to add TikTok pixel to Shopify

How to add TikTok pixel to Shopify

In today's video, we will learn how to install the TikTok pixel into your Shopify store or any other website you are using. The TikTok pixel is a tracking code that allows you to track all the activity on your website, such as purchases, add to carts, and leads. It also provides the opportunity to retarget visitors through advertisements. Similar to the Facebook pixel, the TikTok pixel works in a similar way. This article will guide you step by step on how to install the TikTok pixel onto your Shopify store.

Step 1: Installing the TikTok pixel on Shopify

  1. Go to the TikTok Ads platform dashboard after logging into your account.
  2. Click on "Assets" and then "Events".
  3. Choose "Web Events" since we will be setting it up on a Shopify store.
  4. Accept the terms and conditions.
  5. Click on "Create Pixel" and give it a name.
  6. Choose the option to install the TikTok pixel.
  7. Select "Manually install the codes" or "Automatically set up web events via a partner platform".
  8. For Shopify, select the option to set up the events using a partner platform.
  9. Open your Shopify store and go to "Apps".
  10. Search for the TikTok app and install the one from TikTok itself.
  11. Connect your store to the TikTok app by clicking on "Add sales channel".
  12. Go back to the TikTok dashboard and connect your TikTok Business account to Shopify.
  13. Select the ad account and ensure maximum data sharing.
  14. Complete the setup, and the TikTok pixel will be installed on your Shopify store.

Step 2: Testing the TikTok pixel

  1. Install the TikTok Pixel Helper Chrome extension.
  2. Open your Shopify store and check if the pixel is working by clicking on the product pages.
  3. Verify that the events are being tracked by checking the pixel helper tool.

If you have followed these steps, you have successfully installed the TikTok pixel on your Shopify store and validated its functionality.

Keywords: TikTok pixel, Shopify store, tracking code, install, web events, partner platform, Shopify app, TikTok ads, pixel helper

FAQ:

Q: What is the TikTok pixel? The TikTok pixel is a tracking code that allows you to track user activity on your website and retarget visitors through advertisements.

Q: Can I install the TikTok pixel on any website? Yes, you can install the TikTok pixel on any website, including Shopify stores and other platforms.

Q: Do I need technical knowledge to install the TikTok pixel? No, you can easily install the TikTok pixel on your Shopify store or other websites without technical knowledge by following the provided steps.

Q: Can I track different events with the TikTok pixel? Yes, you can track various events such as purchases, add to cart, and views using the TikTok pixel.

Q: Is the TikTok pixel similar to the Facebook pixel? Yes, the TikTok pixel functions similarly to the Facebook pixel, as it allows you to track and retarget website visitors.