How to Create an Ad in the TikTok Ads Manager?

TikTok has become a popular platform for businesses to promote their products and services through ads. The TikTok Ads Manager provides a convenient and efficient way to create and manage these ads. In this article, we will guide you through the process of creating an ad in the TikTok Ads Manager step by step.

Step 1: Getting Started

Before you begin creating ads, make sure you have created an account in the TikTok Ads Manager. Simply sign up with your business and you will be assigned a username. Once you have logged in, you can proceed to the next step.

Step 2: Choosing Your Advertising Objective

The TikTok Ads Manager operates on three levels: the campaign level, the ad group level, and the ad level. At the campaign level, you need to choose your advertising objective. Determine what you want to achieve with your ad campaign – raise brand awareness, generate traffic to your website, drive app installs, generate video views, or increase conversions. Select the advertising objective that aligns with your goals.

Step 3: Creating an Ad Group

After selecting your advertising objective, you will reach the ad group level. Here, you need to set up your ad group. Start by giving it a name that reflects the specific theme or category of your ad group. Next, specify whether your ads should promote your app or your website. You can also choose where your ads should be placed – TikTok newsfeed, app series, or pengo. Additionally, you have the option to customize your targeting preferences based on demographics, location, language, gender, age, interests, and behaviors.

Step 4: Setting Your Budget and Schedule

Once you have defined your ad group, it's time to set your budget. You can choose between a daily budget or a lifetime budget. The daily budget should be a minimum of 20 euros per day, while the lifetime budget should be a minimum of 560 euros. Select the budget that suits your requirements. You also have the flexibility to schedule when your ad should run and at what specific times.

Step 5: Bidding on Your Ads

In this step, you can decide how you want to bid on your ads. You can choose the lowest cost option or make a specific bid in euros per click. This will ensure that your ads are optimized for cost-effectiveness.

Step 6: Creating Your Ad

Finally, you can create your ad. Provide an ad name, and then upload your business logo and a display name. These elements will appear prominently in your ad. Choose the ad format from options such as single video, single image, or collection ads. Further refine the ad by adding text, specifying the destination page URL (website or TikTok instant page), and selecting a call-to-action button that encourages audience engagement. You can also add a tracking URL to measure the performance of your ad.

Conclusion

Creating an ad in the TikTok Ads Manager is a straightforward process. By following these steps, you can create compelling and effective ads that reach your target audience and drive your desired results. Harness the potential of TikTok for your business and start creating ads that capture attention and generate engagement.

Keywords

TikTok Ads Manager, advertising objective, ad group, targeting options, budget, ad format, call-to-action, tracking URL, campaign level, daily budget, lifetime budget, bidding options

FAQ

Can I create an ad in the TikTok Ads Manager without signing up for an account?

No, you need to create an account with your business to access the TikTok Ads Manager and create ads.

What are the different levels in the TikTok Ads Manager?

The TikTok Ads Manager operates on three levels: the campaign level, the ad group level, and the ad level.

Can I customize my ad targeting preferences?

Yes, you can customize your targeting based on demographics, location, language, gender, age, interests, and behaviors.

How do I set my budget in the TikTok Ads Manager?

You can choose between a daily budget or a lifetime budget, with the minimum amounts being 20 euros per day and 560 euros respectively.

What ad formats are available in the TikTok Ads Manager?

You can choose from single video, single image, or collection ads as your ad format.

Can I track the performance of my ad?

Yes, you can add a tracking URL to monitor and measure the performance of your ad.