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How to install TikTok pixel with tag manager

How to Install TikTok Pixel with Tag Manager

In this article, we will discuss how to install the TikTok pixel using Tag Manager on your website. By following these steps, you will be able to effectively track and analyze user behavior on your website.

Step 1: Creating the TikTok Pixel

  1. Start by accessing the TikTok Ads Manager.
  2. Click on "Manually Insert Code" to create a new pixel.
  3. Choose a name for your pixel, such as "Cow Failure," and click "Next."
  4. Go to the Blogger mode and click "Next."
  5. Copy the fixed code and click "Confirm."

Step 2: Implementing the TikTok Pixel with Tag Manager

  1. After creating the pixel, go to your Tag Manager.
  2. Navigate to the TikTok Base Code and make any necessary changes.
  3. Save the code and refresh your Tag Manager to ensure the changes take effect.

Tracking Events with TikTok Pixel

  1. To track specific events, such as the "Add to Cart" action, you need to create an event.
  2. Locate the code for the "Add to Cart" event and customize it by replacing the pixel ID with your own.
  3. Update the event triggering settings by selecting the appropriate elements on your website, such as the button class.
  4. Save the changes and publish.

By following these steps, you will be able to install and track the TikTok pixel using Tag Manager on your website effectively.


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Q: Can I use the TikTok pixel with other website tracking tools? A: Yes, you can use the TikTok pixel alongside other website tracking tools to gather comprehensive data about user behavior.

Q: Is it necessary to use Tag Manager to install the TikTok pixel? A: Using Tag Manager provides a convenient and centralized way to manage and implement various tracking pixels on your website, but it is not mandatory. You can manually insert the TikTok pixel code without using Tag Manager if desired.

Q: How can I verify if the TikTok pixel is properly installed on my website? A: You can use browser extensions like TikTok Pixel Helper to verify if the TikTok pixel is tracking events properly on your website. It will show you the pixel ID and provide insights into the tracking status.

Q: Can I track events other than "Add to Cart" with the TikTok pixel? A: Yes, you can track various other events with the TikTok pixel, such as "Purchase," "Sign-Up," or any other custom events that are relevant to your website's goals. You can customize the pixel code accordingly to track these events.