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How to make TikTok videos for your business
Introduction
Whether you love it or hate it, social media is impossible to ignore. As a business owner, having a presence on multiple platforms, including TikTok, is essential.
If you are new to TikTok or looking for new ways to create ads for your feed, this article is for you. Keep reading to find out how to piece together a 15-second video ad using Canva's video editor. We'll cover everything from uploading your videos, editing them, and adding music to maximize engagement, all in under 10 minutes.
Introduction
Hi everyone, I'm Morgan, a social media manager here at Canva. I'm excited to show you how to make simple yet striking TikTok videos for your business. If you want more handy tutorials like this one, hit the subscribe button below. We're releasing new ones every week, and you won't want to miss out.
Why Use Canva for TikTok Videos?
In Canva, you can start with a template and brand logos and fonts, animate text and other elements, and schedule posts anytime. It's excellent for achieving brand consistency and provides endless options and inspiration. You'll see what I mean as we explore each of these features along the way.
For today's tutorial, let's create a TikTok video for a local coffee shop celebrating its first-year anniversary. The owners want to attract customers by offering free coffee on their special day.
Step-by-Step Guide
Step 1: Starting with a Template
First, type "TikTok" into Canva's search bar and select "In Feed Ad." Even though it presents a blank page, you'll have many templates to choose from on the left side. Hover your cursor over the templates to preview their length. Choose one that runs for 10 to 15 seconds.
Step 2: Crafting Your Message
Here’s a simple message structure for the video:
- Attention customers
- The cafe is turning one
- Come celebrate with a coffee on us
- How to claim the offer
Step 3: Replacing Footage
Replace the template footage with coffee-related content. You can use your own footage or find suitable stock footage. Resize and crop these videos to fit the page and adjust the timing so everything moves quickly (about 2.5 seconds per visual).
Here’s a quick breakdown of what to use:
- Introduction: A welcoming coffee shot
- Making the coffee: Footage of a Barista
- Announcing the offer: Text and imagery
- Ending: A friendly message inviting customers
Step 4: Adding Animation and Text
For added interest, include images of the cafe owners, animations like party hats, stars, or diamonds, and animated text effects. Hold down Shift, select the text elements, and choose an animation style like "Rise" from the "Animate" menu.
Step 5: Adding Music
A key element missing? Music. You can upload your own or choose something from Canva's audio library. Search for "happy" tracks and listen before dragging the one you like into the project. Adjust its length to fit your video and set it to fade in and out as needed.
Step 6: Finalizing and Sharing
Once you're happy with the final cut, hit the share button in the top right corner. You can share it with your business partners for feedback, invite someone to edit, or download it as a video. If you're a Pro or Team user, you can link your TikTok account and post directly from Canva, even scheduling posts for later.
Conclusion
Ready to take on TikTok? It's an amazing platform for building strong relationships with your audience. Remember to keep it simple and post regularly to stay connected.
If you found this article helpful, hit the like button, and subscribe to our channel. We have plenty more incredible videos coming your way. If there's a specific business you'd love to see me design for, let me know in the comments. Good luck and bye for now!
Keywords
- TikTok videos
- Business marketing
- Canva video editor
- Social media advertising
- Templates for TikTok
- Video editing
- Animations
- Adding music
- Engaging content
- Scheduling posts
FAQ
Q: Why should I use Canva to create TikTok videos?
A: Canva allows you to start with a template, add brand logos and fonts, animate text and elements, and schedule posts. It’s excellent for brand consistency and offers endless inspiration.
Q: How long should a TikTok video be?
A: For this tutorial, we recommend a 15-second video, as it allows for quick and engaging content.
Q: Can I upload my own music to Canva?
A: Yes, you can upload your own music or choose from Canva's extensive audio library.
Q: How can I animate text in Canva?
A: Hold down Shift, select the text elements, and choose an animation style like "Rise" from the "Animate" menu.
Q: Can I schedule my video posts directly from Canva?
A: Yes, if you're a Pro or Team user, you can link your TikTok account and schedule posts directly from Canva.