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How to run TIKTOK CREATOR MARKETPLACE Campaign Get UGC From TikTok Creator Marketplace

How to Run a TikTok Creator Marketplace Campaign? Get UGC From TikTok Creator Marketplace

Are you looking to leverage the power of TikTok influencers to promote your brand or products? TikTok Creator Marketplace is your go-to platform for finding and collaborating with content creators on TikTok. This platform allows businesses to connect with creators who have a large following and high engagement rates, making it easier to reach your target audience effectively.

Step 1: Setting Up Your TikTok Business Account

To access TikTok Creator Marketplace, you need to have a TikTok Business Account. This account will give you the necessary access to the platform's features and tools. If you don't have a business account yet, create one by signing up as a business owner.

Step 2: Creating a Campaign on TikTok Creator Marketplace

Once you have set up your business account, you can start creating your campaign on TikTok Creator Marketplace. Here's a step-by-step guide to help you get started:

  1. Go to the Creator Marketplace on TikTok and select "Invitation" or "Invitation Lite" option.
  2. Fill in your brand details, including your brand name, industry, logo, brand description, website, and social media handles.
  3. Provide campaign details like the campaign name, description, goals, product name, and description.
  4. Choose your deliverables, such as branded content or videos shared by creators for use as TikTok ads.
  5. Set a timeline for concept submission and video submission by creators.
  6. Decide on the payment method, whether it's offline or through a payment gateway like PayPal.
  7. Review the campaign details and confirm.

Step 3: Finding and Inviting Creators

Now comes the exciting part – finding and inviting TikTok creators to participate in your campaign. On TikTok Creator Marketplace, you can filter creators based on location, category, followers, engagement rate, and more. Consider the following factors when selecting creators:

  1. Location: If you want to target a specific country or region, filter creators accordingly.
  2. Category: Choose creators relevant to your industry or niche, ensuring their content aligns with your brand.
  3. Followers: Select a range of followers that suits your campaign's budget and reach.
  4. Engagement Rate: Look for creators with a higher engagement rate, as it indicates a more active and involved audience.

Take the time to review each creator's profile, watch their videos, and check their engagement and average video views. This will help you gauge their suitability for your campaign. Once you find the ideal creators, you can invite them to your campaign directly on TikTok Creator Marketplace.


TikTok Creator Marketplace, collaboration, influencer marketing, content creators, brand promotion, audience engagement


  1. How do I access TikTok Creator Marketplace?

    • You need to have a TikTok Business Account to access TikTok Creator Marketplace. Create a business account if you don't have one already.
  2. What are the deliverables I can request from content creators on TikTok Creator Marketplace?

    • You can request branded content or videos shared by creators for use as TikTok ads in your campaign.
  3. How do I choose the right creators for my campaign?

    • Consider factors like location, category, followers, and engagement rate when selecting creators. Review their profiles, watch their videos, and assess their suitability for your brand.
  4. What payment methods are available on TikTok Creator Marketplace?

    • You can choose to pay creators offline or use payment gateways like PayPal for hassle-free transactions.
  5. Can I negotiate payment terms with creators on TikTok Creator Marketplace?

    • Yes, you can negotiate payment terms with creators based on your budget and campaign requirements.