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How to use TikTok in India (for ads)! #tiktok #ecommerce #advertising

How to Use TikTok in India (for Ads)! #tiktok #ecommerce #advertising

Are you looking for a low-cost advertising platform to promote your business in India? Look no further than TikTok! TikTok is a popular video-sharing social media platform that has become a hotspot for advertisers due to its widespread reach and low barrier to entry. In this article, we will guide you through the process of using TikTok for advertising in India.

Step 1: Set up a VPN with ExpressVPN

To access TikTok and its advertising platform in India, you will need to use a VPN (Virtual Private Network). A VPN allows you to change your IP address and appear as if you are accessing the internet from a different location. We recommend using ExpressVPN for its reliability and security.

  1. Visit and click on "Get ExpressVPN".
  2. Download and install the VPN application on your device.
  3. Create an account and log in.
  4. Click the "Connect" button to establish a connection to the VPN.

Now that you have set up a VPN, you can access TikTok and its advertising features.

Step 2: Create an Account on

To start advertising on TikTok, you need to create an account on the platform. Follow these steps to get started:

  1. Visit and sign up for a free account.
  2. Enter your basic details and create a username and password.
  3. Attach a valid payment card to your account. This will be used to fund your advertising campaigns.

Once you have completed these steps, you are ready to start advertising on TikTok!

Step 3: Begin Advertising on TikTok

TikTok offers various advertising options to suit different business needs. As a beginner, it is recommended to start with the following options:

  1. In-feed Ads: These are short videos that appear in users' feeds as they scroll through TikTok. They are an effective way to grab users' attention and promote your brand or products.

  2. Brand Takeover: This option allows your ad to appear as soon as TikTok is opened by a user. It provides maximum exposure and visibility.

  3. Hashtag Challenges: TikTok is notorious for its trending challenges. By creating a branded challenge, you can encourage users to engage with your content and promote your brand.

  4. Branded Lenses: Similar to Snapchat filters, TikTok's branded lenses add a fun and interactive element to your marketing campaign. Users can create content using your branded lens, increasing your brand's exposure.

Remember to monitor and analyze the performance of your ads regularly. This will help you refine your strategies and optimize your advertising campaigns for better results.

Keywords: tiktok, ecommerce, advertising


  1. Can I advertise on TikTok in India without a VPN?

    • No, as of now, TikTok is banned in India. Therefore, to access TikTok and its advertising features, you need to use a VPN to change your IP address and appear as if you are accessing the platform from a different location.
  2. Is TikTok's advertising platform suitable for beginners?

    • Yes, TikTok's advertising platform is beginner-friendly with a low barrier to entry. It offers affordable advertising options and can deliver good results, making it a great choice for beginners with new businesses.
  3. What are the popular advertising options on TikTok?

    • Some popular advertising options on TikTok include in-feed ads, brand takeovers, hashtag challenges, and branded lenses. These options allow you to reach a wide audience and engage with users in unique ways.
  4. How important is it to monitor the performance of my TikTok ads?

    • Monitoring the performance of your TikTok ads is crucial for optimizing your campaigns and achieving better results. Regular analysis allows you to identify what works best for your business and make necessary adjustments to improve your advertising strategies.

Whether you are a beginner in the world of advertising or looking for an affordable way to promote your products or services in India, TikTok's advertising platform provides a unique opportunity. By following the steps outlined in this article and leveraging the power of TikTok, you can reach a vast audience and achieve your marketing objectives. Start exploring TikTok advertising today and watch your business grow!