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How to use Tiktok for Business 2020 | Tiktok Marketing Strategies

How to Use Tiktok for Business 2020 | Tiktok Marketing Strategies

Tiktok is a new and popular social media platform that many people are still trying to understand. In this article, we will dive into the basics of Tiktok and explore how you can use it for your business in 2020. Let's get started!

What is Tiktok?

Tiktok is a fast-growing social media trend with 1.5 billion downloads on Google Play and the App Store, and 500 million monthly active users. Launched in 2016 by a Chinese company called ByteDance, Tiktok allows users to create short-form music videos and edit them using filters and AR features. It's similar to a combination of Twitter and Instagram, where users can like, comment, and search for hashtags.

Tiktok as a Marketing Platform

Many businesses and brands have recognized the potential of Tiktok and have started using it for marketing purposes. Companies like Guess, McDonald's, and Chipotle have already embraced the platform and have successfully run advertising campaigns and challenges on Tiktok.

Tiktok Advertising and Promotion Strategies

  1. Create Fun and Authentic Content: Tiktok is a place for visually appealing and fun content. It's not about hard selling or sales pitches. Focus on creating content that aligns with the demographics on Tiktok and showcases the authentic side of your business.

  2. Launch Hashtag Challenges: A hashtag challenge is when you invite Tiktok users to create or recreate content using your hashtag. This not only promotes your business but also drives engagement and user interaction. Look at successful examples like McDonald's Big Mac Challenge or Guess's #InMyDenim campaign.

  3. Collaborate with Tiktok Influencers: Tiktok influencers may not be as big as those on other platforms yet, but they are gaining popularity. Partnering with influencers whose target audience aligns with yours can help you reach a wider audience and build a connection with Generation Z.

  4. Take Advantage of Tiktok Advertising: Tiktok now offers various types of ads, including in-feed native content, brand takeovers, hashtag challenges, and branded lenses. Utilize these ad formats to target specific users and reach a broad audience.

Keywords: Tiktok, marketing, social media, advertising, promotion, hashtag challenges, influencers, Generation Z


  1. Can Tiktok be used for business marketing?

Yes, Tiktok can be a powerful platform for business marketing. It allows you to reach a younger audience, create engaging content, and promote your products/services through challenges, influencer collaborations, and targeted advertising.

  1. How can I effectively use Tiktok for my business?

To effectively use Tiktok for your business, focus on creating authentic and visually appealing content, launch hashtag challenges, collaborate with Tiktok influencers, and take advantage of Tiktok's advertising options.

  1. Can small businesses benefit from Tiktok marketing?

Yes, small businesses can benefit from Tiktok marketing. Tiktok is still relatively new in the business world, meaning it's not as saturated as platforms like Instagram or Facebook. Advertising on Tiktok can be more affordable, and there are fewer competitors for sponsorships and ad placements.

  1. How can Tiktok help businesses reach Generation Z?

Tiktok provides a platform to connect with Generation Z, which is notoriously difficult to market to. By understanding the unique features of Tiktok and creating content that resonates with this demographic, businesses can effectively engage with and market to the younger audience.

In conclusion, Tiktok offers an exciting opportunity for businesses to reach a younger audience and promote their products or services. By creating fun and authentic content, launching hashtag challenges, collaborating with influencers, and utilizing Tiktok's advertising options, businesses can effectively leverage Tiktok for their marketing strategies in 2020.