How to use Tiktok for Business 2020 | Tiktok Marketing Strategies

Introduction

Hello and welcome back to my channel! My name is Jessie. In today's video, we’re diving into the basics of TikTok and how you can use it for your business in 2020. Let's get started!

What is TikTok?

TikTok is the latest social media trend with 1.5 billion downloads on Google Play and the App Store, and 500 million active monthly users. Launched by the Chinese company ByteDance in 2016, TikTok allows users to create short-form, music-related videos with editing, filters, and AR features. Imagine Twitter and Instagram having a baby—that’s TikTok.

User Demographics

The largest demographic on TikTok is aged between 16 and 24, and they call themselves "TikTokers." Despite its youth appeal, brands and businesses are leveraging TikTok for promotions and engagement. Companies like Chipotle, Guess, and GymShark are already on the app, experimenting with promotional strategies.

How Brands Are Using TikTok

McDonald's Australia Case Study

McDonald's Australia created the "Big Mac TikTok Challenge" where users danced to a pre-recorded Big Mac music clip. Contestants submitted their entries via the McDonald's mobile app. All entries won a Big Mac, and a selected few won cash prizes.

Guess Campaign

The fashion brand Guess partnered with TikTok for the "#InMyDenim" challenge. Users created videos wearing Guess apparel and using the hashtag. Although no cash prizes were offered, the campaign saw massive engagement.

TikTok Marketing Strategies

Create Authentic Content

TikTok is perfect for creating fun, visually appealing content. You don’t need polished, high-quality videos. Simply use your smartphone to start recording. Authenticity is key.

Launch a Hashtag Challenge

Hashtag challenges invite users to create or recreate content using your hashtag. This drives engagement and user interaction. For example, Chipotle's "Guac Dance" campaign saw 800,000 entries and dubbed their event the "biggest guacamole day ever."

Work with TikTok Influencers

TikTok influencers can widen your reach. Generation Z is typically opposed to traditional marketing, but influencers can help bridge that gap. Use influencers whose target audience aligns with yours to achieve effective marketing.

Utilize TikTok Advertising

TikTok offers four main types of ads:

1. In-Feed Native Content: Similar to Snapchat or Instagram Story ads.
2. Brand Takeovers: Allows brands to take over TikTok for a day with images, GIFs, and videos.
3. Hashtag Challenges: Promoted hashtags to drive more engagement.
4. Branded Lenses: Similar to Snapchat’s lenses for faces and photos.

Why Join TikTok Now?

TikTok is relatively new in the business world, making it less saturated than platforms like Instagram, Facebook, and LinkedIn. It's cheaper to advertise and less competitive. The platform allows you to showcase the fun side of your business, and can potentially convert this into revenue. TikTok also helps you market to Generation Z, which is gaining economic importance.

Conclusion

If your target audience is younger, TikTok is the ideal platform to grab their attention. Use these tips to make the most out of your TikTok promotional strategies. Have you started using TikTok yet? Think about it.

Thank you so much for reading! If you have any questions, leave them in the comment section down below. Like and subscribe, and I’ll see you in my next article.

Keyword

• TikTok
• social media trend
• TikTok marketing strategies
• hashtag challenges
• TikTok influencers
• TikTok advertising
• Generation Z
• user engagement
• business promotion

FAQ

Q: What is TikTok?

A: TikTok is a social media platform where users can create short, music-related videos with integrated editing, filters, and AR features.

Q: What are the main types of TikTok ads?

A: TikTok offers four main ad types: In-Feed Native Content, Brand Takeovers, Hashtag Challenges, and Branded Lenses.

Q: How can businesses use TikTok for marketing?

A: Businesses can create authentic content, launch hashtag challenges, work with TikTok influencers, and utilize TikTok’s ad options to engage with their target audience.

Q: Why is TikTok effective for reaching Generation Z?

A: Generation Z prefers content that is authentic and visually appealing. TikTok’s format caters to these preferences, making it easier to connect with this demographic.

Q: What makes TikTok different from other social media platforms?

A: TikTok’s format focuses on short, engaging videos and allows integration with music and AR features. It is less saturated with ads, making it a fresh option for businesses.

Q: Is TikTok only for creating polished videos?

A: No, TikTok thrives on authentic, fun, and creative content. High production values are not necessary to be successful on the platform.