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I GAINED 15K FOLLOWERS ON TIKTOK IN 30 DAYS | 30 day TikTok challenge in 2022 and this happened...

I GAINED 15K FOLLOWERS ON TIKTOK IN 30 DAYS | 30 day TikTok challenge in 2022 and this happened...


In this article, I will share my experience and results from a 30-day TikTok challenge that I undertook in 2022. I wanted to see if I could grow my TikTok following and gain more engagement on the platform. Throughout the challenge, I learned valuable insights about TikTok's algorithm, the types of content that perform well, and the importance of being consistent. Let's dive into the details.

The TikTok Challenge

I began the 30-day TikTok challenge with around 1,190 followers. My goal was to post at least one TikTok video every day and see if I could increase my following and engagement on the platform. Initially, I was hesitant about TikTok because I was unfamiliar with the platform and nervous about potential negative comments. However, I knew it was important to embrace TikTok as a valuable tool for social media growth and influence.

Planning and Content Creation

To organize my TikTok content, I used a content calendar in Notion. I categorized my content ideas into educational, entertaining, inspirational, and relatable topics. I aimed to rotate between different value pillars to appeal to a wider audience. Throughout the challenge, I experimented with posting once a day, twice a day, and even three times a day to gauge the impact on growth and engagement.

Learning and Growth

Over the course of the 30-day challenge, I experienced significant growth on TikTok. My follower count increased by 15,000, reaching a total of 16,190 followers by the end of the challenge. My engagement also saw a boost, with videos receiving thousands of views, which was a vast improvement compared to my relatively dormant TikTok presence before the challenge.

Differences Between TikTok and Instagram

One crucial aspect I learned during the challenge was the difference between TikTok and Instagram algorithms. TikTok's algorithm tends to push content to a broader audience, which can lead to more exposure but also more negative comments. Instagram, on the other hand, focuses on targeted content delivery, ensuring that the right audience sees your content. Understanding these nuances helped me to pivot and tailor my content specifically for TikTok.

Insights and Strategy

Throughout the challenge, I realized that TikTok was an excellent platform for repositioning myself and my brand. It allowed me to explore new topics and create a diverse range of content beyond Instagram tips. I discovered the importance of engaging with my audience by replying to comments via video replies and nurturing relationships through conversation. Additionally, I realized the value of creating "selfish content" - videos that I enjoyed making for my own satisfaction, which added a personal touch to my TikTok presence.

Conclusion and Future Plans

The 30-day TikTok challenge was a success, with significant growth in followers and engagement. TikTok has now become an integral part of my content strategy, allowing me to reach a broader audience and showcase a wider range of expertise beyond Instagram. I will continue to explore TikTok's potential and create content that resonates with my followers. I am excited about the opportunities TikTok presents for my personal brand and business.


TikTok, challenge, followers, growth, engagement, content creation, algorithm, Instagram, strategy


Q: How many followers did you gain during the 30-day TikTok challenge? A: I gained approximately 15,000 followers on TikTok during the challenge.

Q: Did you notice any differences between the TikTok and Instagram algorithms? A: Yes, TikTok's algorithm focuses on broad exposure, while Instagram's algorithm aims for more targeted content delivery.

Q: How did you engage with your TikTok audience during the challenge? A: I replied to comments with video replies and nurtured relationships through conversation and engagement.

Q: What types of content performed well on TikTok? A: I found that educational, entertaining, and relatable content resonated well with my TikTok audience.

Q: Will you continue to prioritize TikTok as part of your content strategy? A: Yes, TikTok has become an essential platform for me, and I will continue to create diverse content that reflects my expertise beyond Instagram.