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I Tried TikTok's 'Promote" Feature To Get More Followers (Here are my results)

I Tried TikTok's 'Promote" Feature To Get More Followers (Here are my results)


In a recent video, I decided to test out TikTok's new feature called "Promote" that allows users to promote their videos in order to gain more views, followers, and website traffic. TikTok has become one of the fastest-growing platforms, making it an ideal place to build a brand, become an influencer, or grow a following. In this article, I will share my results after using the Promote feature with two different videos and discuss whether or not it is worth using to achieve your desired results.

Understanding TikTok's Algorithm

Before diving into the results, it's important to understand how TikTok's algorithm works. When you publish a video on TikTok, even without any followers, the platform will promote it to a small group of people. The algorithm then tracks metrics such as watch time, shares, likes, and engagement. If a video receives above-average engagement, TikTok will continue to promote it to a larger audience. This organic reach is why regularly uploading videos increases the chances of going viral.

Testing the Promote Feature

To test the Promote feature, I accessed it through the Creator Tools menu on my TikTok account. I had a list of videos that were eligible for promotion, and I selected two different videos to test the feature's effectiveness.

Video 1: Letting TikTok Decide the Audience

For the first video, I let TikTok choose the audience for promotion and selected the goal of gaining more followers. I spent $20 to buy 1,321 coins, which TikTok estimated would result in around 1,900 views. After the promotion ran for two days, the video received 2,500 views and 27 new followers. The demographics skewed towards ages 13 to 17, with a female majority.

Video 2: Choosing a Custom Audience

In the second video, I chose a custom audience based on specific interests. I spent the same amount of coins as the first video and aimed to gain more followers. This time, the video received 1,200 views but generated 407 new followers. The age range shifted to 18 to 24 years old, and the video received more likes and comments compared to the first video.

Analysis and Recommendations

Based on these results, it's clear that choosing a custom audience for promotion can yield better results. By selecting your target audience's interests, you can narrow down who sees your video, resulting in higher engagement and follower growth. However, it's crucial to note that the success of the Promote feature varies depending on the type of content and audience.

It's also important to be cautious when using the Promote feature. While it can help expedite follower growth, it's essential to test your content organically first to see how it performs without spending money. Once you have videos that are already gaining traction and attracting views, using the Promote feature on those videos can amplify their success.


  • TikTok Promote feature
  • TikTok algorithm
  • Growing followers on TikTok
  • Choosing a custom audience
  • Promoting videos for more views and followers


  1. How does TikTok's algorithm work?
  • TikTok promotes videos to a small group initially and tracks engagement metrics like watch time, shares, likes, and comments. If a video performs well, TikTok gradually promotes it to a larger audience.
  1. Is the Promote feature worth using on TikTok?
  • The effectiveness of the Promote feature varies depending on various factors. It's advisable to test your content organically first and promote videos that are already performing well to maximize results.
  1. How can I choose a custom audience for promotion on TikTok?
  • TikTok offers limited options to choose a custom audience. You can select interests, age ranges, and gender preferences to narrow down who sees your promoted video.
  1. Does the Promote feature guarantee increased followers and views?
  • The Promote feature can help increase followers and views, but results may vary. It's essential to analyze your target audience's interests and test different videos to find the most successful promotion strategy.