INSANE ROI for Online Coaches & Businesses with TikTok Ads with Drew Donaldson
TikTok has been a game-changer when it comes to advertising with its insane ROI. Drew Donaldson, the founder of Gro House, a company that helps small and medium-sized businesses grow, shares his experience with TikTok ads and how they have transformed his marketing strategy.
Drew explains that TikTok ads require a different approach compared to other platforms. Authenticity is key, and ads that feel like ads get skipped. Instead, you need to create content that doesn't look like an ad and resonates with your target audience. A conversational and authentic tone works best.
In terms of the ad itself, Drew advises starting with a call-out to your audience within the first few seconds. This allows viewers to quickly determine if the ad is relevant to them. Next, dive into their pain points and show empathy. It's crucial to connect with your audience on an emotional level.
Context is another important element. You need to establish why they should listen to you and what you have to offer. Social proof, such as testimonials or examples of successful results, is also crucial in gaining trust and credibility.
When it comes to running TikTok ads, Drew recommends shooting simple videos using your phone. Editing is minimal, as the goal is to create content that feels like a regular video, not an ad. Once the video is ready, set up your targeting and link it to your ad account. The process of setting up ads on TikTok is relatively simple compared to other platforms.
Drew emphasizes that TikTok is not just for the younger generation. He has successfully targeted a wide range of audiences, including high-ticket coaches and consultants, as well as home service businesses. Age is not a barrier when it comes to running effective TikTok ad campaigns.
Despite the success of TikTok ads, Drew warns of two groups that may not respond well. Male coaches and any content that challenges the video game culture tend to attract negative responses. This is something to keep in mind when targeting specific audiences.
In summary, TikTok ads can offer incredible ROI for online coaches and businesses if done correctly. Authenticity, empathy, and social proof are essential in creating engaging ads that resonate with your audience. By understanding your target market and tailoring your approach, you can leverage the power of TikTok to grow your business.
Keywords: TikTok ads, ROI, authenticity, empathy, social proof, online coaches, businesses
Q: Are TikTok ads only effective for younger generations?
A: No, TikTok ads can be effective for a wide range of audiences, including high-ticket coaches and consultants, as well as home service businesses.
Q: Do I need to edit my TikTok ads extensively? A: No, TikTok ads can be shot using your phone with minimal editing. The goal is to create content that feels like a regular video, not an ad.
Q: Are there any groups that may not respond well to TikTok ads? A: Male coaches and content that challenges the video game culture tend to attract negative responses on TikTok.