INSANE TikTok Ads Scaling Strategy 2024 ($37k per week)

Are you looking to take your TikTok ads to the next level and start making consistent profits while maintaining a strong return on ad spend (ROAS)? Look no further, because in this article, we'll walk you through an advanced scaling strategy that will help you skyrocket your ad revenue. This strategy has successfully taken advertisers from a few hundred dollars a day to over $30,000 per month while keeping their profit margins intact. So buckle up and get ready to dive into this lethal TikTok ads scaling strategy.

Step 1: Winning Audience and Ad Creative

Before implementing this advanced strategy, it's crucial to have a winning audience and ad creative. A winning ad creative is one that has a click-through rate (CTR) above 1.5% on TikTok ads, while a winning audience is characterized by low cost per clicks (CPC) and CPM (cost per thousand impressions). Ideally, you want your CPC to be below $1 and your CPM below$ 0.25. It's essential to have these key metrics in place before proceeding.

Step 2: Know Your Numbers

To ensure the success of this strategy, it's vital to understand your numbers. Calculate your return on ad spend (ROAS) using a ROAS calculator, which will help you determine the profitability of your ads. By plugging in your product costs, selling prices, and desired net profit, you can identify the minimum ROAS needed for each ad to be profitable. Keep in mind these numbers when analyzing the performance of your ads during the scaling process, and cut off any ads that fall below the minimum required ROAS.

Step 3: Deploying the Bid Ladder Strategy

Now that you have a winning audience, ad creative, and know your numbers let's jump into the bid ladder strategy. This strategy involves creating three ad groups within a campaign, each with a different bid amount. Start by duplicating your winning ad into three new campaigns, naming them "Bid 1," "Bid 2," and "Bid 3." Adjust the daily budget to $100 and set the schedule to start at midnight or 6 a.m. Next, choose the conversion objective and set it to optimize for purchases. Here's where the bid ladder comes into play:

Bid 1: Start with the suggested bid from TikTok, which in this example is $7.96.
Bid 2: Increase the bid slightly to $8.96.
Bid 3: Further increase the bid to $9.96.

The idea behind the bid ladder is to test different bid amounts to see which one generates the most profitable purchases. Monitor the performance of each ad group every six hours and make adjustments if necessary. The goal is to find the optimal bid that maximizes profits while maintaining a strong ROI.

Keyword: TikTok ads scaling strategy, ROAS, winning audience, winning ad creative, CPC, CPM, bid ladder strategy

FAQ

Q1: How important is it to have a winning audience and ad creative before implementing the scaling strategy? A: Having a winning audience and ad creative is crucial for the success of the scaling strategy. These elements form the foundation for profitable advertising campaigns and provide the necessary data to make informed scaling decisions.

Q2: Why is it important to know your numbers and calculate the ROAS? A: Knowing your numbers, including the ROAS, helps you understand the profitability of your ads and set realistic goals. It allows you to analyze the performance of your ads accurately and make data-driven decisions while scaling.

Q3: How does the bid ladder strategy work, and why is it effective? A: The bid ladder strategy involves testing different bid amounts within separate ad groups to find the most profitable option. By gradually increasing the bid, you can identify the bid that delivers the best results in terms of cost per purchase and ROI. This strategy helps you maximize profits and beat the competition by focusing on quality buyers rather than the lowest cost audience.

Q4: How often should I monitor and adjust the bid ladder ads? A: It's recommended to monitor the bid ladder ads every six hours to ensure they are delivering and performing as expected. If an ad group isn't spending the budget or achieving the desired results, consider adjusting the bid slightly to optimize its performance.

Q5: Can this scaling strategy work for any product or niche? A: The scaling strategy can be applied to various products and niches on TikTok. However, it's essential to conduct thorough audience and ad creative testing to identify winners before implementing the bid ladder strategy. This ensures that you have a strong foundation and the necessary data for successful scaling.

Remember, implementing this strategy requires careful monitoring, analysis, and adjustment. It can deliver impressive results, but it's essential to stay vigilant and make data-driven decisions throughout the process.