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If you use TikTok Promote, you are WASTING your Money!

If you use TikTok Promote, you are WASTING your Money!


Are you familiar with the TikTok promote feature? If you've ever used it to promote your videos on TikTok, I have some important news for you. In this article, we'll discuss why using the TikTok promote feature may actually be a waste of your money. But don't worry, I'll also show you a better and more cost-effective alternative for promoting your videos on TikTok.

The Limitations of TikTok Promote

When you select a video on TikTok and click on the promote option, you are offered several promotion options, such as gaining more video views, product purchases, followers, or messages. However, upon closer examination, you'll realize that many of these options are not very useful.

For example, more video views may increase your popularity, but if your goal is to generate sales and make money, this option is not the most effective. Similarly, gaining more followers may seem appealing, but it doesn't guarantee increased engagement or sales. In fact, you can have a large following but still receive very few views on your videos.

Additionally, when using the TikTok promote feature, you'll notice that the targeting options are quite limited. You can only choose broad categories like age, gender, location, and interests, without the ability to create custom audiences or utilize retargeting strategies.

The Costly Reality of TikTok Promote

Perhaps the most discouraging aspect of using the TikTok promote feature is the hidden costs involved. When you set a budget and duration for your promotion, you'll be presented with a total cost that includes an Apple service fee of 30%. This means that right from the start, you're losing 30% of your investment.

To make matters worse, when you attempt to purchase coins through your phone to pay for the promotion, you'll realize that the coins are priced higher compared to buying them directly through the TikTok website. This again adds to the overall cost, making TikTok promote an expensive choice for video promotion.

An Effective Alternative: TikTok Ads Manager

Instead of using the TikTok promote feature, I recommend utilizing the TikTok Ads Manager for more control and cost-effective video promotion. By creating a TikTok for business account, you can gain access to the Ads Manager and enjoy the following advantages:

  1. Increased Targeting Options: With TikTok Ads Manager, you have the ability to create custom audiences, utilize retargeting strategies, and target specific behaviors and hashtags. This allows for more precise targeting and higher chances of reaching your desired audience.

  2. Ad Format Variety: The Ads Manager offers various ad formats to choose from, including TikTok shop ads, website conversions, and product sales. You can select the ad format that aligns with your specific goals and drive traffic to your TikTok shop or external website.

  3. Creative Control: You can use existing videos from your TikTok account or upload new videos from your computer. This flexibility allows you to showcase your best content and engage potential customers effectively.

  4. Cost-Effective Advertising: Unlike the TikTok promote feature, the TikTok Ads Manager allows you to bypass the 30% Apple service fee. By purchasing coins directly from the TikTok website, you can save significantly on your advertising costs.


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  1. Is TikTok Promote a waste of money?

    • Yes, TikTok Promote may not provide the desired results and can be costly due to hidden fees and higher coin prices.
  2. Can I target specific audiences with TikTok Promote?

    • The targeting options on TikTok Promote are limited compared to the TikTok Ads Manager, which offers more precise targeting capabilities.
  3. How does TikTok Ads Manager save costs?

    • By purchasing coins directly from the TikTok website, you can avoid the 30% Apple service fee associated with TikTok Promote.
  4. What advantages does TikTok Ads Manager offer over TikTok Promote?

    • TikTok Ads Manager provides increased targeting options, ad format variety, creative control, and cost-effective advertising compared to TikTok Promote.