Published on

My $300k TikTok Ads Scaling Strategy (Step by Step Tutorial 2024)

My $300k TikTok Ads Scaling Strategy (Step by Step Tutorial 2024)

In this article, I will share my step-by-step tutorial on how I scaled my TikTok ads from 30kamonthtoover30k a month to over 100k a month. This strategy has helped me and many other students achieve a Return on Ad Spend (ROAS) as high as 4.62. I will walk you through the process of setting up campaigns, creating ad creatives, and optimizing your ads for profitability. So let's dive in!

But before we begin, I have an exciting announcement. I will be giving away a free one-on-one coaching call to one lucky commenter. To enter the giveaway, simply like, comment, and subscribe to the channel. The winner will be announced at the end of next week. Now, let's get started with TikTok ads.

Setting Up Your Ad Account

The first step is to ensure that your ad account is set up correctly to maximize your chances of running successful campaigns. Start by downloading the TikTok app from the Shopify App Store if you haven't already. This app will allow you to connect your TikTok account to your ad account.

Once you have downloaded the app, set up your ad account by following the simple steps provided. This includes adding a payment method, choosing your targeting locations, and selecting the maximum data sharing option to maximize data collection on your TikTok pixel. This will help you later in optimizing your campaigns.

Launching Your Campaign

Now that your ad account is set up, it's time to launch your campaign. Instead of using the simplified mode, I recommend using the custom mode for more control over your targeting and optimization. In the custom mode, select the web conversions objective, as we want to drive purchases for our online store.

Name your campaign, such as "Purchases," and continue to the ad group setup. Here, select your TikTok pixel and choose the placements for your ads. Unselect the "Community" placement option to avoid running ads in this area. Set the optimization event to "Complete Payment" for maximum purchase conversions.

Next, move on to the targeting section. TikTok ads prefer broad audiences, so you don't need to be too specific here. Target your desired age group, language, and consider selecting audiences over 25 for better conversion rates. Experiment with the household income options if applicable to your product.

In the interest section, start by selecting relevant interests related to your product. Tick all the boxes that seem appropriate for your audience. To expand your reach, enable targeting expansion, which allows TikTok to find additional relevant audiences for your ads based on their algorithm.

Additionally, you can consider adding relevant hashtags related to your product to further target specific niche audiences. Do some research on TikTok and find hashtags that resonate with your target audience. This can help you reach a more engaged and interested audience.

Budget and Optimization

Set your daily budget to around $20 and select the start and end time to run your campaigns from 6 AM to midnight. Adjust the budget and schedule according to your preferences and the performance of your ads. Avoid starting the campaign with less than a day's worth of budget to ensure optimal spending.

For optimization, select the "Lowest Cost" option to allow TikTok to optimize your ads for lower costs per conversion. Ensure that your TikTok pixel is selected, and the tracking events are set up correctly. Customize the call-to-action button to "Shop Now" and insert your product page URL.

Once you have completed setting up your ad creative and ad sets, submit your campaign, and it will start running. Monitor the performance of your campaigns regularly and make adjustments as needed.

Scaling and Optimization

To scale your campaigns, follow the "Trim, Analyze, and Scale" method. Trim your campaigns by cutting off ads that do not meet your required ROAS threshold. Analyze the performance of ads that are borderline profitable and make decisions based on their performance within a two-day period.

Scale profitable campaigns by duplicating them into new campaigns. Continue this process of trimming unprofitable ads, analyzing borderline ads, and scaling profitable ads to maximize your profitability. Keep a close eye on the performance of your ads and make adjustments accordingly.

Summary of the Article

Keywords: TikTok ads, scaling strategy, ROAS, ad account setup, launching a campaign, targeting, ad creative, budget optimization, scaling campaigns.


  1. What is ROAS, and why is it important for TikTok ads?

    • ROAS stands for Return on Ad Spend and indicates how much revenue you're generating for every dollar spent on ads. It helps determine the profitability of your campaigns and allows you to make data-driven decisions.
  2. How do I set up my ad account for TikTok ads?

    • Download the TikTok app from the Shopify App Store and follow the setup process, including adding a payment method, selecting targeting locations, and maximizing data sharing for efficient data collection.
  3. How can I optimize my TikTok ads for profitability?

    • Monitor the performance of your ads regularly, trim unprofitable campaigns, analyze borderline campaigns, and scale profitable campaigns. Adjust budgets, schedules, and targeting based on the performance of your ads.
  4. How do I create effective ad creatives for TikTok ads?

    • Refer to the mentioned video for a detailed guide on creating engaging and viral ad creatives. Focus on delivering high-quality content that resonates with your target audience and drives conversions.
  5. What should be my daily budget for TikTok ads?

    • Start with a daily budget of around $20 and adjust it based on the performance and profitability of your ads. Experiment with different budgets to find the sweet spot for your campaigns.

These FAQs provide a concise summary of the main points covered in the article. By following the step-by-step tutorial and implementing the scaling strategy, you can potentially achieve significant success with TikTok ads. Good luck with your campaigns!