My Low Budget TikTok Ads Dropshipping Guide (Easy)

Today, I'll be sharing my low-budget TikTok ad strategy that has helped me generate $100K per month. This strategy is beginner-friendly and ideal for those looking to scale their dropshipping stores. Just follow each step and try it out for yourself.

Setting Up Your TikTok Ads

Log into your Shopify account and navigate to the TikTok app in your sales channels.
Install the app and connect your ad account and pixel.
Go to ads.tiktok.com and click on "create" to start creating your ads.
Choose the custom mode and select "website conversions" as the objective.
Name your campaign, for example, "Hand Grippers Test CBO," and toggle on campaign budget optimization (CBO).
Set your budget to $50 USD per day.
Proceed to the ad group settings and leave the name as default.
Select your TikTok pixel and choose "complete payment" as the optimization event.
Make sure to only run ads on TikTok and uncheck any other placements.
Enable comments to boost engagement and leave the creative type as "automated creative optimization."
Specify your target country, language, gender (consider targeting all genders), and age (18+).
Schedule your ads to start at midnight the next day.
Upload your videos and add compelling text and a call-to-action.
Submit your ads and wait for them to be scheduled.

Analyzing and Scaling Your Ads

Duplicate your ad group four times to have a total of five identical ad groups.
Schedule each ad group for the same time as the original ad group.
Once your campaign is live, go to "custom columns" and add the following metrics: complete payment total, complete payment cost, complete payment total value, and complete payment row ads.
Rearrange the columns to have total cost, total complete payments, cost per complete payment, complete payment row ads, and complete payment total value in order.
Calculate your break-even point by subtracting the cost of goods from your selling price. This will help you determine whether you're profitable or not.
Calculate your break-even return on ad spend (ROAS) by dividing your selling price by your break-even point. Anything above the break-even ROAS is profitable.
Analyze the data to see which ad groups are generating the most purchases and driving a positive ROAS.
Make informed decisions on whether to scale up or scale down based on the performance of each ad group.

By following this low-budget TikTok ad strategy and analyzing your ads effectively, you can scale your dropshipping store and potentially achieve six-figure earnings.

Keywords

TikTok ads
Dropshipping
Low-budget strategy
CBO optimization
Campaign budget optimization
Testing strategy
Product testing
Ad metrics
Break-even point
Return on ad spend
Scaling ads

FAQ

How much should I budget for my TikTok ad campaign?
Which optimization event should I choose for my TikTok ads?
Should I target all genders or specific genders for my product?
What age group should I target for my TikTok ads?
How do I analyze the performance of my ads and determine if they are profitable?
Can I scale up my ads based on specific ad groups within my campaign?
What is the significance of the complete payment row ads metric?
How can I calculate my break-even point and break-even return on ad spend?
What actions should I take if an ad group is not generating a positive ROAS?
How can I use the CBO feature effectively in my TikTok ad campaigns?