NEW TikTok Ads Tutorial for 2024 (TIKTOK SHOP)

If you want to achieve great results with TikTok ads, it's crucial to stay up-to-date with all the recent changes on the platform. One of the exciting new features is the ability to run TikTok Shop ads and set up a TikTok Shop, allowing users to make purchases within the platform without having to leave. In this article, we will guide you through the process of setting up a TikTok Shop and running ads to generate results with your campaigns.

Setting up TikTok Shop

To set up your TikTok Shop, you need to visit the TikTok Shop webpage, where you can create your shop within your TikTok profile. By connecting your shop, you gain the ability to run live shopping ads, showcasing your products during live streams where viewers can make purchases instantly. Shoppable video ads are another feature of TikTok Shop, enabling you to showcase your products in ads and allowing users to buy directly. Additionally, you can use the product showcase feature, where visitors can browse and purchase your products from your profile. Tagging your products in your videos is another effective way to attract free organic views and increase the chances of getting purchases.

The TikTok Shop integration with Shopify is a notable advantage. By connecting your TikTok Shop with your Shopify store, all the data from the purchases made in your TikTok Shop will be sent to your Shopify analytics, making it easier for you to track and manage your sales.

Please note that currently, TikTok Shop is only available in certain regions, including parts of Asia, the United Kingdom, and the United States. Keep an eye out for when it becomes available in your location.

Running TikTok Shop Ads

To run TikTok Shop ads, you need to access the TikTok Ads Manager. Create a new ad campaign in custom mode and choose "product sales" as your campaign objective. Make sure to select TikTok Shop as the platform for your ads. Within the ad group, select "video shopping ads" and choose your TikTok Shop. Set your targeting options and budget, ensuring you have a minimum daily budget of $20.

When building your ad, choose the products you want to promote and add the videos that showcase those products. As users play the videos, they will see a pop-up showcasing the product, allowing them to shop directly within TikTok. You can add multiple products in carousel format, providing users with more options to make a purchase. Add the necessary details, such as your product page and tracking pixel, and submit your ad to start running TikTok Shop ads.

This integration of TikTok Shop with ads can significantly increase your organic views, as TikTok is currently focusing on promoting this feature. You can leverage live streams, shoppable video ads, and product showcases to attract more viewers and drive sales. Successful businesses like Seat Cover Solutions have reported generating hundreds of thousands of dollars in monthly revenue using these strategies.

Keywords

• TikTok ads
• TikTok Shop
• Live shopping ads
• Shoppable video ads
• Product showcase
• Shopify integration
• Organic views
• TikTok Shop ads

FAQ

1. Is TikTok Shop available worldwide? No, currently TikTok Shop is only available in certain regions, including parts of Asia, the United Kingdom, and the United States. Other countries may receive the feature in the future.

2. Can I integrate TikTok Shop with my Shopify store? Yes, TikTok Shop can be directly integrated with your Shopify store. This allows for seamless management of your sales and analytics, as all the data from purchases made in your TikTok Shop will be sent to your Shopify analytics.

3. How can I run TikTok Shop ads? To run TikTok Shop ads, you need to access the TikTok Ads Manager. Create a new ad campaign in custom mode and select "product sales" as your campaign objective. Choose TikTok Shop as the platform and proceed with selecting the video shopping ads format. From there, you can select your products, add videos, set your targeting options, and budget. Finally, submit your ad to start running TikTok Shop ads.