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Personal TikTok Ads Account or TikTok Business Center

Personal TikTok Ads Account or TikTok Business Center?

In this article, we will explore the options of creating a personal TikTok ads account or a TikTok business center. If you are interested in advertising on TikTok and want to understand the best approach for your needs, keep reading.

Introduction

Jason, a Facebook ads and digital advertising coach since 2010, shares his insights on TikTok advertising. He suggests there are two entry points to start advertising on TikTok: a personal TikTok ads account or a TikTok business center. Let's dive into the details of both options.

Personal TikTok Ads Account

To create a personal TikTok ads account, you can visit the website ads.tiktok.com. This option allows you to create TikTok ads directly on the platform. However, Jason proposes an alternative approach that might suit your needs better.

TikTok Business Center

If you're starting fresh or looking for a more organized and efficient way to manage your TikTok advertising, Jason recommends creating a TikTok business center. This can be done by visiting business.tiktok.com and clicking on the "Create New" button.

The TikTok business center is similar to Facebook Business Manager and offers additional features compared to a personal ads account. It allows you to bring in multiple team members and assign different roles and responsibilities. Moreover, you can collaborate with external parties such as agencies and consultants, making it easier to manage and control access to your assets.

Benefits of TikTok Business Center

The TikTok business center offers several advantages, including:

  1. Team Collaboration: You can easily work with a team and assign different roles for managing multiple TikTok accounts and ad accounts.
  2. Partnerships: Connecting with external agencies or consultants is simplified through the use of partners within the business center.
  3. Multiple Advertisers Account: With a business center, you can create and manage multiple advertiser accounts for different businesses or campaigns.
  4. Audience Sharing: Business centers allow you to share audiences between different TikTok accounts.
  5. Control and Organization: You can connect and manage multiple TikTok accounts, advertisements, and finances within the business center.

Keyword: TikTok Advertising, TikTok Business Center, TikTok Ads Account

FAQ

  1. Should I create a personal TikTok ads account or a TikTok business center? It depends on your needs and preferences. If you are starting fresh and want a more organized and collaborative approach, the TikTok business center might be a better choice. However, if you prefer a simpler setup, a personal TikTok ads account can also get you started.

  2. Can I connect with external agencies or consultants through the TikTok business center? Yes, the TikTok business center allows you to connect and collaborate with external parties, making it easier to manage partnerships and control access to your assets.

  3. Can I manage multiple TikTok accounts and ad accounts within the business center? Absolutely. The TikTok business center provides the ability to manage multiple TikTok accounts, ad accounts, and even create separate advertiser accounts for different businesses or campaigns.

  4. Can I share audiences between different TikTok accounts within the business center? Yes, the business center enables you to share audiences between different TikTok accounts, making it easier to target specific audiences and optimize your advertising efforts.

  5. What are the advantages of using the TikTok business center over a personal ads account? The TikTok business center offers benefits such as team collaboration, partnerships with external agencies, the ability to manage multiple advertiser accounts, audience sharing, and better control and organization of your TikTok advertising initiatives.

In conclusion, whether you choose a personal TikTok ads account or a TikTok business center, both options can get you started with TikTok advertising. Consider your needs and preferences to determine which approach suits you best.