Published on

Personal vs Business Account on TikTok

Introduction

Introduction

TikTok is undoubtedly working hard to make its business accounts more attractive to companies. But as a brand, the real question is: should you be using a personal account or a business account? In this article, we'll delve into the differences between the two and provide recommendations to help you decide which type of account might be best for your brand.

Key Differences Between Personal and Business Accounts

When choosing between a personal and a business account on TikTok, there are a handful of differences to consider. Here are the two main ones:

  1. Link in Profile:

    • Personal Account: You can't add a link to your profile until you have at least a thousand followers.
    • Business Account: You can add a link regardless of your follower count.

  2. Sound Limitations:

    • Business Account: There are significant limitations when it comes to the sounds you can use in your content. This is mainly due to copyright and licensing issues.
    • Personal Account: You get access to a wider variety of sounds and music.

Recommendation for Brands

Given the differences listed above, our recommendation for brands is to start with a personal account. Here’s why:

  1. Limitations on Sounds: The diverse library of sounds available to personal accounts can make your content more engaging and flexible.
  2. Monetization: You're unlikely to monetize your account until you have over a thousand followers anyway. The linking limitation on personal accounts won’t matter much until then.

Conclusion

While TikTok's business accounts offer certain advantages, such as the ability to link in your profile from the start, the limitations on sounds might hinder your content’s creativity and engagement. Therefore, starting with a personal account might be more beneficial for most brands, especially when you are trying to build your follower base.

Keywords

  • TikTok
  • Personal Account
  • Business Account
  • Brands
  • Followers
  • Link in Profile
  • Sound Limitations
  • Monetization

FAQ

Q: Can I add a link to my profile with a personal account? A: Not until you have at least a thousand followers.

Q: Are there sound limitations on business accounts? A: Yes, business accounts have significant limitations due to copyright and licensing issues.

Q: What type of account should I start with as a brand? A: It’s generally recommended to start with a personal account, especially because you’re unlikely to monetize it until you have over a thousand followers.

Q: Why are the sound limitations important? A: The diverse library of sounds can make your content more engaging and flexible, helping you attract more followers.

Q: What is the biggest advantage of a business account? A: The ability to add a link to your profile from the beginning, regardless of your follower count.

Read More