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Personal vs Business Account on TikTok

Personal vs Business Account on TikTok

TikTok, the popular video-sharing platform, has been working on making its business accounts more appealing to companies. However, one question that many brands have is whether they should use a personal account or a business account. In this article, we will discuss the differences between the two and provide recommendations for brands.

Differences Between Personal and Business Accounts

There are a few key differences between personal and business accounts on TikTok. Here are the two main ones:

  1. Link in Profile: Personal accounts cannot include a link in the profile until they reach a minimum of 1,000 followers. On the other hand, business accounts have the ability to include a link in their profile regardless of the number of followers they have.

  2. Sound Limitations: Business accounts have more limitations when it comes to using sounds on TikTok. Personal accounts have more flexibility in choosing the sounds to use in their videos.

Recommendation for Brands

Considering the differences between personal and business accounts on TikTok, it is recommended that brands opt for a personal account. Here's why:

  1. Monetization: The ability to monetize on TikTok is limited until an account reaches over 1,000 followers. Since brands may not see significant monetization until they have a larger following, it makes sense to start with a personal account.

  2. Flexibility: Personal accounts offer more flexibility when it comes to using sounds on TikTok. This can be beneficial for brands as they can experiment with different sounds and engage with the TikTok community more effectively.

By starting with a personal account, brands can grow their following and explore the platform's features before transitioning to a business account when it becomes more relevant and advantageous.


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Q1: Can a personal TikTok account be transformed into a business account later on? Yes, TikTok allows users to switch from a personal account to a business account without any issues. Brands can start with a personal account to explore the platform and then transition to a business account when they are ready.

Q2: Are there any other benefits to using a business account on TikTok? Yes, there are some benefits to using a business account on TikTok. These include access to analytics and insights about your TikTok audience, the ability to run ads and promotions, and additional features that can help brands enhance their presence on the platform.

Q3: Can brands still collaborate with influencers using a personal account? Absolutely! Brands can collaborate with influencers regardless of whether they have a personal or business account on TikTok. The key is to build relationships and establish partnerships with relevant influencers who align with the brand's values and target audience.

Q4: Is it necessary to have a large following before switching to a business account? While a larger following can be beneficial for monetization and reaching a wider audience, it is not a prerequisite for switching to a business account. Brands can switch to a business account at any time, but they may benefit more from making the transition once they have a substantial following to maximize their reach and impact on the platform.