Published on

Pricing Strategy ~ Creation of deman #shorts

Pricing Strategy ~ Creation of demand #shorts

In this article, we will explore a pricing strategy commonly employed by Indian sellers to create demand for their products. This strategy involves manipulating the perceived value of a product to entice customers and maximize profits. We will delve into the details of this script and shed light on the business tricks employed by these sellers.

Script Analysis

The script narrates a scenario where a customer enters a store looking for jeans. Initially, the customer states that they have a budget of ₹ 1,000,000. However, upon seeing the standard jeans showcased by the seller, they express their dissatisfaction and request to see something special. The seller then signals the owner to show the same jeans, which were previously unsold.

Surprisingly, the customer is immediately captivated by these jeans and inquires about their price. The seller, unsure of the price, consults the owner, who reveals that the jeans were originally priced at ₹ 2,000,000. Astonishingly, the customer is eventually sold the same jeans for a mere ₹ 1,000.


Pricing strategy, demand creation, perceived value, manipulation, Indian sellers, maximizing profits.


Q1: What is the purpose of this pricing strategy? This pricing strategy aims to create demand for products by manipulating the perceived value of the item. By showcasing a higher-priced item initially and then offering it at a significantly lower price, sellers can create a sense of value and urgency, enticing customers to make a purchase.

Q2: How do sellers benefit from this strategy? By employing this pricing strategy, sellers can maximize their profits by selling high-priced items at a much lower cost, attracting more customers in the process. This approach capitalizes on human psychology and the desire for a good deal.

Q3: Is this strategy limited to Indian sellers only? While this script specifically mentions Indian sellers, similar pricing strategies are employed by sellers worldwide. Manipulating perceived value and creating demand through strategic pricing is a common practice in the business world.

Q4: Are there any ethical concerns surrounding this strategy? Some individuals may consider these tactics to be deceptive or unethical. It is essential for sellers to maintain transparency and ensure that they are not misleading or exploiting customers. Honesty and fair pricing should always be the foundation of any successful business.

Q5: Can customers protect themselves from falling for such tactics? Customers can protect themselves by conducting thorough research, comparing prices, and being aware of sales tactics. It is crucial to make informed purchasing decisions rather than falling prey to high-pressure sales techniques or exaggerated claims.

In conclusion, this pricing strategy employed by Indian sellers showcases how manipulating perceived value can create demand for a product. While it can be an effective way to attract customers and maximize profits, sellers must ensure transparency and ethical practices to maintain long-term customer trust.