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Shopify President Finkelstein on E-Commerce in Metaverse

Shopify President Finkelstein on E-Commerce in Metaverse

Shopify President, Harley Finkelstein, recently discussed the impact of the pandemic on e-commerce and the company's growth during these challenging times. In an interview, Finkelstein highlighted the significant growth of Shopify's merchants and their increasing reliance on the platform's services. He also touched upon the supply chain challenges faced by businesses and how Shopify has managed to navigate through them. Furthermore, Finkelstein shared his thoughts on Facebook's rebranding to Meta and the role of the metaverse in the future of commerce.

According to Finkelstein, Shopify and its merchants have experienced tremendous growth in recent months. The company's merchants reached 200billioninGrossMerchandiseVolume(GMV)overthecourseof15years.However,theymanagedtodoublethatfigureinjust16months,indicatinganimpressivegrowthrate.Additionally,Shopifysrevenuesawa46200 billion in Gross Merchandise Volume (GMV) over the course of 15 years. However, they managed to double that figure in just 16 months, indicating an impressive growth rate. Additionally, Shopify's revenue saw a 46% increase, reaching 1.1 billion. Finkelstein attributes this growth to an influx of new merchants, their expansion, and the utilization of more Shopify services.

When it comes to the supply chain issues affecting businesses worldwide, Finkelstein stated that Shopify hasn't experienced a significant impact. Inventory levels and delivery times remained stable compared to the same period last year. He emphasized the resilience of Shopify's merchants, who are adept at tackling challenges and have diverse operations across various sectors and geographies. Finkelstein noted that most of Shopify's merchants follow the direct-to-consumer model, which helps them maintain healthy margins and adapt to disruptions more effectively.

Regarding Facebook's transition to Meta and the concept of the metaverse, Finkelstein expressed his support and optimism. He believes that the future of retail lies in a combination of online and offline experiences, which aligns with the metaverse concept. Shopify has been a long-standing partner of Facebook and intends to continue collaborating. The company has already integrated commerce features into Facebook, Instagram, and Messenger, bringing e-commerce opportunities to Shopify and non-Shopify merchants alike. Finkelstein is hopeful that Shopify will be a launch partner for commerce within Meta as well.

In conclusion, Shopify has demonstrated robust growth amid the challenges of the pandemic. Finkelstein believes that the company's success stems from providing essential internet infrastructure for e-commerce. Furthermore, Shopify expects substantial growth in the upcoming holiday season, outpacing the overall retail sector. The company remains resilient in the face of supply chain challenges and is well-positioned to navigate the evolving landscape of commerce, including the emergence of the metaverse.


  • Shopify
  • E-commerce
  • Metaverse
  • Pandemic
  • Growth
  • Merchants
  • Supply chain challenges
  • Facebook
  • Meta
  • Retail


  1. How has Shopify's growth been impacted by the pandemic? Shopify's growth has been remarkable during the pandemic, with its merchants experiencing an extraordinary expansion. Despite the challenging circumstances, the company managed to double its Gross Merchandise Volume (GMV) within 16 months, reaching $200 billion. Additionally, the company's revenue saw a significant increase of 46%.

  2. How has Shopify dealt with supply chain challenges? Shopify has not encountered a major impact from supply chain challenges. The company's merchants have proven to be resilient, with diversified operations that allow them to absorb shocks. Most merchants on Shopify follow the direct-to-consumer model, which provides them with a direct relationship with consumers and room in their margins to handle disruptions effectively.

  3. What are Shopify's views on Facebook's transition to Meta? Shopify acknowledges Facebook's transition to Meta and supports the rebranding. The company sees the metaverse as a significant factor in the future of commerce. As a long-standing partner of Facebook, Shopify aims to continue collaborating and expects to be a launch partner for commerce within Meta.

  4. How is Shopify positioning itself in the evolving landscape of commerce? Shopify considers itself as the essential internet infrastructure for commerce. The company believes that the future of retail lies in combining online and offline experiences. By integrating commerce features into various platforms like Facebook, Instagram, Messenger, and potential involvement within Meta, Shopify is well-prepared to navigate and drive growth in the evolving commerce landscape.