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Steal This Strategy To GROW On TikTok in 2024 (& go viral)

Steal This Strategy to GROW on TikTok in 2024 (and Go Viral)

TikTok has become one of the biggest social media platforms, offering a great opportunity for creators to gain followers, increase sales, land brand deals, and make more money. However, achieving success on TikTok requires a strategic approach, and in this article, we will outline a three-step strategy that has helped many creators gain over 100k followers and even go viral. So, let's dive into the details!

Step One: The Hook Variation Strategy

To grab the attention of viewers and make them stop scrolling, you need to hook them right from the start. This is where most creators fail. The hook variation strategy involves coming up with seven different hook ideas from a single topic or video.

For example, if you are showcasing a candle, some hook ideas could be negative, such as "You cannot believe how good this candle smells," or positive, like "This is the best candle I've smelled in my entire life." You can also use Authority hooks by mentioning someone like Elon Musk who believes using candles is essential for relaxation. Asking questions, sharing stories, or utilizing how-to hooks are other effective ways to engage viewers.

Next, pick two or three hooks and create separate videos with different hooks. Upload them simultaneously and after one to two hours, evaluate their performance. Keep the video with the best engagement and traction, and privatize the others.

Step Two: Create Longer Videos

Contrary to popular belief, creating longer videos on TikTok tends to lead to better results. While some experts suggest focusing on 12-second videos, it has been observed that longer videos have performed better across various pages. By making longer videos, you increase the watch time on the app, which ultimately benefits TikTok and its algorithm.

Moreover, TikTok has introduced longer video options (up to 3 minutes) and rewards creators who make videos lasting 60 seconds or more. This doesn't mean every video needs to be that long, but gradually increasing the duration can help find the sweet spot for your page. Experiment with different video lengths to see what works best for your audience and content.

Step Three: Keep Viewers Engaged Throughout the Video

Once you have the viewer's attention, it's essential to maintain their interest throughout the video. There are two effective methods to achieve this.

First, interrupt the sequence of your video every one to three seconds. This can be done by changing camera angles, flipping the video, or using quick edits and dynamic subtitles. These visual changes keep the viewer engaged and create curiosity.

Second, add layers to your video. Intentionally making mistakes in the subtitles or pronunciation can captivate the viewer as they notice the error and continue watching with greater interest. Additionally, incorporating surprising or intriguing images can pique curiosity and drive engagement.

By implementing these strategies, you can enhance viewer experience, increase engagement, and improve the overall performance of your TikTok videos.


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Q: Does this strategy work for everyone on TikTok?
A: While this strategy has proven successful for many creators, results may vary depending on your content and target audience. It is important to test and adapt the strategy to fit your specific niche.

Q: How long should my videos be to achieve better results?
A: There is no one-size-fits-all answer. Gradually increase the duration of your videos and analyze the engagement metrics to find the optimal video length for your TikTok page.

Q: Can I use this strategy for any type of content on TikTok?
A: Absolutely! This strategy can be applied to various niches and content types on TikTok. The key is to experiment, be creative with your hooks, and keep viewers engaged throughout your videos.

Q: How long should I wait to see the results of the hook variation strategy?
A: It is recommended to give your videos one to two hours before analyzing their performance. This timeframe allows you to gather enough data and make an informed decision about which hook resonates best with your audience.

Q: Do I need to implement all three steps of this strategy together?
A: While implementing all three steps can maximize your chances of success, you can also apply each step independently if it aligns with your goals and content strategy.

Q: Can I incorporate these strategies into existing TikTok videos?
A: Absolutely! You can adapt these strategies to your existing TikTok videos by incorporating dynamic subtitles, experimenting with different hooks, and making visual changes to enhance viewer engagement.

Remember, success on TikTok requires experimentation, persistence, and staying up-to-date with the latest trends and strategies. By implementing these proven techniques and continuously improving your content, you can increase your following, attract brand deals, and make the most of TikTok's vast potential.