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TIKTOK ALGORITHM EXPLAINED FOR 2024 (the easy way to get followers)

TikTok Algorithm Explained for 2024: The Easy Way to Get Followers

The Opportunity to Rank for Search on TikTok

TikTok has recently reset their search results for 2024, creating a unique opportunity for content creators. This means that it is easier to rank for search on TikTok in the next two weeks than it will ever be again. Taking advantage of this opportunity can lead to gaining hundreds of thousands of followers, millions of views, and skyrocketing your business.

More than 50% of people under the age of 35 now prefer to search on TikTok rather than Google. This makes it an ideal platform to target and reach your ideal viewers who may become potential customers for your business. By implementing three key methods, you can increase your chances of ranking for search on TikTok and reaching a wider audience.

The OTS Method

The OTS method stands for "on the screen." To optimize your chances of ranking for search, you need to have the keywords you are targeting visibly on the screen, specifically in the hook of your video. This ensures that when someone searches for a keyword on TikTok, your video will appear in the search results. It is important to note that simply adding a lot of hashtags off the screen does not work on TikTok and may even harm your reach. TikTok's algorithm prioritizes relevant content with keywords displayed on the screen.

The IT Method

The IT method involves including keywords in the description of your video. In addition to having keywords on the screen, including them in the description helps TikTok understand the relevance of your content to specific search queries. TikTok transcribes every video uploaded to the platform, and having keywords in the transcription increases the chances of your content being displayed in search results. Combining the OTS and IT methods significantly improves your ranking potential.

The ITT Method

The ITT method focuses on engaging with trending content and formats on TikTok. To increase your chances of ranking for search, try incorporating shopping posts, green screen posts, duets, stitches, and participating in popular TikTok games. These formats often have built-in hooks that keep viewers engaged, increasing the likelihood that TikTok will push your content to a wider audience. By following the trends within your niche, you can ensure that your content aligns with what TikTok users are currently enjoying.


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Q: How long should TikTok videos be to rank for search? A: TikTok prefers videos that are at least 5 seconds long, but it is recommended to create content that is over one minute long for better ranking potential.

Q: Can I use the same content across different social media platforms? A: While it is generally recommended to create platform-specific content, you can still find inspiration for formats and hooks that work well on other platforms. Adaptation is key to suit the unique characteristics and audience of each platform.

Q: How important is the 70% rule on TikTok? A: The 70% rule indicates that more than 70% of your audience should continue watching your content after the first 3 seconds. If your topic, format, or hook does not captivate viewers within this timeframe, TikTok is less likely to push your content to a wider audience.

Q: How can I grow faster on TikTok? A: The TikTok Mentorship Program offers guidance on what to post, when to post, and which hashtags to use to help you gain more followers in the next 30 days. It guarantees results or your money back. Investing in the program can significantly increase your chances of TikTok success.

Q: How do I know what content TikTok wants to see? A: Researching small accounts within your niche that have gained more views than their followers can provide valuable insights into content that resonates with TikTok's algorithm. Additionally, searching for trending videos, analyzing formats with over 10,000 likes, and observing what works on other platforms can help you identify successful strategies.