TIKTOK Creator Marketplace vs TIKTOK Creator Fund

TIKTOK Creator Marketplace vs TIKTOK Creator Fund | What I Charge for a TikTok

Hello, everyone! If you're new here, welcome! My name is Kenzie, and I am the brand and web designer behind Kenzie Green Design. For those of you who are not new, welcome back!

Before diving into my recent experience, I want to clarify the difference between the TikTok Creator Marketplace and the TikTok Creator Fund. I'm part of the marketplace, not the creator fund. The TikTok Creator Fund was created to reward users who produce highly engaged videos that amass a lot of views. On the other hand, the TikTok Creator Marketplace is supposed to facilitate collaboration between brands and creators.

When I joined the marketplace, I was prompted to answer several questions, including my starting rate for a TikTok video and whether I was open to negotiation. I set my rate at $ 500 for one TikTok video. With a follower count of 30,000 and a highly engaged audience, I've already secured multiple brand deals outside of TikTok at this rate. So, I wanted to keep my rate consistent within the marketplace.

However, I've encountered several issues. Despite setting my rate, I still receive offers from brands looking to collaborate for only free products and no monetary compensation. These offers are frequently from random brands that don't align with my personal or professional values. Many seem unprofessional, with vague and confusing collaboration guidelines.

This has been my personal experience, but it’s worth noting that others might have had better experiences with the marketplace. Still, I regret joining it. Some people even believe that joining the TikTok Creator Marketplace can affect your video views if you don't accept collaborations. Though I don't have concrete evidence, I have noticed a drop in my views recently. I attribute this to TikTok's ever-changing algorithm rather than my involvement in the marketplace.

In conclusion, I don’t recommend joining the TikTok Creator Marketplace. Instead, I advocate for pitching to brands independently using your media kit outside of TikTok. This method has been effective for me, as most brands reach out directly, leading to more fruitful collaborations.

If you're reading this and have successfully left the TikTok Creator Marketplace, please let me know in the comments how you did it. I've searched and found guidelines only for leaving the Creator Fund, not the Marketplace. I hope this article provides some insight and helps you make an informed decision.

Enjoyed this read? Let me know your thoughts in the comments below. Until next time!

Keywords

TikTok Creator Marketplace
TikTok Creator Fund
Brand collaborations
Social media engagement
TikTok algorithm
Media kit
Kenzie Green Design
Content creator rates
Brand alignment

FAQ

What is the difference between the TikTok Creator Marketplace and the TikTok Creator Fund? The TikTok Creator Fund rewards users who have highly engaging videos with lots of views, while the TikTok Creator Marketplace is designed to connect brands with creators for collaborations.

Why did you set your rate at $ 500 per TikTok video? With 30,000 followers and a highly engaged audience, I've landed multiple brand deals at this rate outside of TikTok. Therefore, I wanted to remain consistent with my pricing.

How do I leave the TikTok Creator Marketplace? As of now, I haven't found any clear directions on how to leave the marketplace. If anyone has successfully done it, please share the steps.

Does joining the TikTok Creator Marketplace affect video views? There is some belief that it might, especially if you don't accept collaborations. Personally, I attribute view changes to the TikTok algorithm rather than my involvement in the marketplace.

What do you recommend for brand collaborations? I recommend pitching to brands independently using a well-prepared media kit. This method has been most effective for me.