The E-commerce Value Chain
In a recent episode of the ASME Hub with Christine Rita Abanco, the founder of Secure the Bag Africa and a business and life coach, the focus was on e-commerce and the value chain associated with it. E-commerce refers to the buying and selling of products and services online, using the internet as the business infrastructure. It involves the transfer of money and data to facilitate these transactions.
A value chain, on the other hand, is the process by which a company adds value to a product or service. It includes activities such as production, marketing, and after-sales service. Value chain analysis allows businesses to examine their activities and identify competitive opportunities.
When it comes to e-commerce, the value chain includes various elements. These include the internet, mobile technology, digital marketing, digital payment solutions, logistics, and customer relationship management. These components are essential for completing transactions fully online and adding value to the customer along their journey.
- Value chain
- Mobile technology
- Digital marketing
- Digital payment solutions
- Customer relationship management
What is e-commerce?
- E-commerce refers to the buying and selling of products and services online using the internet as the business infrastructure.
What is a value chain?
- A value chain is the process by which a company adds value to a product or service, including activities like production, marketing, and after-sales service.
What are the components of an e-commerce value chain?
- The components of an e-commerce value chain include the internet, mobile technology, digital marketing, digital payment solutions, logistics, and customer relationship management.
Can I engage in e-commerce if I don't fulfill the entire value chain?
- Yes, you can start by moving your business online slowly and incorporating digital methods to reach and serve more customers.
What were the findings of the MBA thesis on e-commerce in Namibian SMEs?
- The study found that the model for e-commerce in Namibia is driven by internet technology, mobile technology, digital marketing, and customer relationship management. However, there are gaps in the e-commerce value chain, particularly regarding the low trust, use, and awareness of digital payment solutions.
Why do Namibians still have concerns about shopping online?
- Namibians still have concerns about security and authenticity when shopping online. The preference for cash or bank-facilitated payments and the ability to physically see and touch products before purchase also plays a role in discouraging online shopping.
How can e-commerce be embraced fully in Namibia?
- Ongoing education about the benefits of e-commerce, the adoption of globally accepted security technologies, and the provision of excellent customer service are essential steps to fully embracing e-commerce in Namibia.