The TikTok Creator Marketplace and business.horse
Introduction: In a recent live stream, the creators at Toca discussed the issues they encountered while exploring the TikTok Creator Marketplace. They shared their experiences with scams, lack of protection for creators, and the questionable validity of offers from brands. Additionally, they introduced a satirical website called business.horse, highlighting the lack of legitimacy in some marketplace interactions. The creators also emphasized the importance of Patreon support in conducting research and providing valuable insights to the TikTok community.
The TikTok Creator Marketplace has been plagued by scams and questionable brand offers, with no proper vetting process to protect creators. Many creators have reported receiving offers from fake brands, only to have the campaign disappear or lack any follow-up. Genuine business inquiries through the marketplace are rare, and the overall system lacks the necessary security measures.
The Toca team experimented with the marketplace using a fake account named business.horse. They created a website, registered an LLC, and even made an ad campaign offer to a real creator. The experiment revealed the lack of oversight and the potential for personal information to be exposed. While the creators acknowledge that TikTok may rely on creators to report fraudulent companies, this approach is inadequate for protecting creators who rely on the marketplace for legitimate opportunities.
TikTok Creator Marketplace, scams, protection, fake brand offers, vetting process, research, Patreon, business.horse, security measures, experiment, oversight, personal information
Q: How does the TikTok Creator Marketplace work? A: The TikTok Creator Marketplace is a platform that connects brands with creators for influencer marketing collaborations. Creators can showcase their content and receive offers from brands who want to partner with them to promote their products or services.
Q: Are all offers from brands on the marketplace legitimate? A: Unfortunately, no. The marketplace has a significant issue with fake brand offers and scams. Many creators have received offers that turn out to be fraudulent or disappear without any follow-up.
Q: How can creators protect themselves from scams on the marketplace? A: Creators should be cautious when accepting offers and thoroughly research the brand before proceeding. It's essential to verify the legitimacy of the brand and the offer before committing to any partnership.
Q: Should creators rely on the marketplace for brand collaborations? A: Based on the experiences shared by the Toca team, relying solely on the marketplace for brand collaborations may not be the most reliable option. It's advisable for creators to explore other channels, build their own professional networks, and seek opportunities outside of the platform.
Q: What are the potential risks of sharing personal information on the marketplace? A: The recent experiment by the Toca team highlighted the risks involved in sharing personal information on the marketplace. The platform's lack of proper vetting and security measures could expose personal information to potential scammers.
Q: Is it recommended for creators to join the TikTok Creator Marketplace? A: While the marketplace can provide opportunities for collaborations and monetization, creators should carefully consider the risks involved. It's essential to evaluate the legitimacy of offers, protect personal information, and diversify channels for brand partnerships.