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This Is Why Your TikTok Ads Will Never Work At The Beginning!

This Is Why Your TikTok Ads Will Never Work At The Beginning!

If you've been exploring TikTok as a platform for advertising, you may have come across a video on our channel where I discuss a full TikTok ad strategy. In that video, I dive into the necessary ramp-up period you need before you can start effectively advertising on the platform. It's important to understand that during the initial stages, you may be simply spending money without seeing immediate results.

For the first two weeks, particularly if you're new to TikTok ads, you need to accept that you'll be investing money into the platform. It's crucial to be patient and understand the process.

During the first seven days, it is recommended to focus solely on traffic campaigns. This aligns with TikTok's recommendations for beginners. After this period, you can shift your focus to top-of-funnel events in your campaigns.


  • TikTok ads
  • Ad strategy
  • Advertising on TikTok
  • Ramp-up period
  • Traffic campaigns
  • Top-of-funnel events


Q: Why do I have to spend money without immediate results when starting with TikTok ads?

A: TikTok ads require a ramp-up period where you need to invest money initially without seeing immediate returns. This investment helps you understand the platform and optimize your campaigns for better results in the long run.

Q: Is it necessary to follow TikTok's recommendation to focus only on traffic campaigns for the first week?

A: Following TikTok's recommendation to focus on traffic campaigns during the first week allows you to gather data and insights about your target audience. This information is crucial for further optimizing your future campaigns.

Q: How long does the ramp-up period typically last before I can expect results from TikTok advertising?

A: The ramp-up period for TikTok advertising may vary depending on various factors such as your niche, target audience, and ad creative. However, it is generally recommended to be patient and give it at least two weeks before expecting significant results.