Tik Tok - Tips & Tricks | Episode 2: The Creator Fund & Shadowbans
Welcome back to my Tik Tok Tips and Tricks series! In this episode, we will discuss the Creator Fund and shadowbans on Tik Tok. We'll explore what the Creator Fund is, how to get into it, and the pros and cons of joining. Additionally, we'll address the concept of shadowbans and its relation to video performance on the platform.
The Creator Fund
The Creator Fund is a program initiated by Tik Tok to compensate content creators for their contributions. Unlike platforms such as YouTube, where monetization is primarily achieved through ads, Tik Tok pays creators based on a private algorithm that considers factors like views, likes, and shares. The more popular your videos are, the more money you can earn. To join the Creator Fund, you must meet certain criteria:
- Have at least 10,000 followers on Tik Tok.
- Accumulate a minimum of 10,000 views in the last 30 days before applying.
- Maintain a clean record with no community or guideline violations within the specified timeframe.
Pros and Cons of the Creator Fund
Let's evaluate the advantages and disadvantages of joining the Creator Fund. Firstly, one of the biggest pros is the opportunity to get paid for doing something you love. While the income may not be substantial initially, it can gradually increase with a larger following. Personally, I have been earning around $200 per month from the Creator Fund, which is a significant improvement compared to my previous earnings. However, the financial benefit ultimately depends on the popularity of your videos and the size of your following.
Shadowbans on Tik Tok
Recently, there has been discussion surrounding shadowbans on Tik Tok. This concept refers to the idea that Tik Tok limits the visibility of certain users' content, resulting in reduced views and engagement. However, I believe that the notion of shadowbans is often exaggerated or misunderstood. Some creators claim to be shadowbanned due to their low view-to-follower ratio. For instance, individuals with a few thousand followers might receive only hundreds of views per video. However, it's crucial to consider that Tik Tok's algorithm prioritizes content based on various factors. The platform cannot display every video to every follower, considering the vast amount of content available.
As an example, even with 400,000 followers, I average between 3,000 to 20,000 views per video. Comparatively, this would be similar to someone with 4,000 followers receiving 30 to 200 views per video. In this context, even smaller view counts are not indicative of being shadowbanned as some creators may assume. The key is to recognize the immense volume of content on Tik Tok. With thousands of creators posting multiple videos daily, it's unlikely for every follower to see every piece of content.
Tik Tok, Tips & Tricks, Creator Fund, shadowbans, content creators, algorithm, monetization, views, likes, shares, followers, YouTube, income, engagement, visibility, ratio, Tik Tok algorithm
How do I join the Tik Tok Creator Fund? To join the Creator Fund, you need to have at least 10,000 followers, accumulate 10,000 views within the last 30 days, and maintain a clean record without any guideline violations.
Is the Creator Fund worth it? The worth of the Creator Fund varies depending on your individual circumstances. While the income may not be significant initially, it can increase over time as you gain more followers and create popular videos. Ultimately, it's up to you to determine if the financial benefit aligns with your goals.
What is a shadowban on Tik Tok? A shadowban refers to the alleged practice of Tik Tok limiting the visibility of certain users' content. Often, creators believe they are shadowbanned when their videos receive fewer views compared to their follower count. However, this can be attributed to Tik Tok's algorithm prioritizing content based on various factors rather than intentional suppression.