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TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

TikTok Ads FULL Beginners Guide in 20 Minutes (PROFITABLE TikTok Ads)

TikTok has quickly become one of the most popular social media platforms, with millions of users around the world. In this comprehensive guide, we will explore how to effectively use TikTok ads to grow your business. Whether you are new to TikTok or an experienced advertiser, this guide will provide valuable insights and strategies to help you succeed.

Why Use TikTok Ads?

TikTok is a relatively new platform that is currently relevant in the world of social media marketing. It is important to stay ahead of the curve and experiment with new tools. TikTok ads have an extremely engaged user base, making it an ideal platform for businesses to reach their target audience. Despite the high cost per click compared to other platforms, it is worth experimenting with TikTok ads to grow your business, gain more customers and increase engagement and following on TikTok.

Examples of Winning TikTok Ads

To understand what makes a TikTok ad successful, let's look at some winning examples.

  1. Slurpee Ad from 7-11: This ad creatively integrates the brand and product into a dance video, creating a social dance that can go viral and promote the product.

  2. Apparel Ad: A simple yet effective ad showcasing apparel products overlaid with a popular song and a direct call to action button. This ad proves that you don't always need extravagant videos to succeed.

  3. Nike Ad: This ad encourages users to repost it as a duet, driving more traffic and engagement. The goal is to create virality and increase brand visibility.

These examples highlight the importance of creating engaging and shareable content on TikTok. Whether it's a dance challenge, an apparel showcase, or a unique concept, the key is to capture attention and drive interaction.

Account Setup and TikTok Pixel Installation

Before creating your TikTok ads, you need to set up a business account and install the TikTok pixel. This allows you to track website conversions and optimize your ads effectively. Follow these steps to set up your account and install the pixel:

  1. Go to and sign up using your email or phone number.
  2. Fill in your business details and agree to the terms and conditions.
  3. Set up your TikTok pixel under the "Assets" tab and create conversion events based on your website's pages (product details, add to cart, place an order, etc.).
  4. Install the pixel code on your website's header tag to start tracking conversions.
  5. Set up tracking rules and verify if the pixel is firing correctly.

Once you have completed these steps, you are ready to create your TikTok ads.

Creating TikTok Ads

The key to creating effective TikTok ads lies in your ad creative and targeting. Follow these steps to create compelling ads that drive results:

  1. Choose the "Website Conversions" campaign objective and set up your ad group with a relevant name.
  2. Select your TikTok pixel and the event you want to optimize towards (e.g., page views, add to cart, place an order).
  3. Set up your targeting by selecting locations, demographics, interests, behaviors, and device preferences.
  4. Determine your budget and bid strategy. Start with a smaller budget and test different bid strategies to find what works best for your campaign.
  5. Upload your ad creative as a single video. Make sure the first few seconds of your video are attention-grabbing and replayable to maximize engagement.
  6. Craft compelling ad text and include a call-to-action button with a relevant URL.

Once you have set up your campaign and ad, give TikTok some time to analyze and approve your ad. Monitor your dashboard regularly to track performance, make optimizations, and refine your targeting to drive better results.


  • TikTok ads
  • Social media marketing
  • Engaged user base
  • Brand visibility
  • Ad creative
  • Targeting
  • TikTok pixel
  • Conversion events
  • Budget and bidding


  1. How much does TikTok ads cost compared to other platforms?

    • TikTok ads have a relatively high cost per click compared to platforms like Facebook or Snapchat. It is important to set a budget that aligns with your objectives and test different bid strategies to optimize your ad spend.
  2. Can I use the same ad creative on TikTok and other platforms?

    • While you can repurpose ad creative, it is not recommended as TikTok has its own unique culture and content style. Creating unique content for TikTok will yield better results and drive engagement.
  3. How long should my TikTok ad be?

    • TikTok ads can be up to 60 seconds long, but it is important to capture attention within the first few seconds. Focus on creating engaging, eye-catching content that grabs the viewer's attention immediately.
  4. How often should I monitor my TikTok ad performance?

    • It is recommended to monitor your ad performance regularly, especially in the early stages of your campaign. Check your dashboard daily to analyze data, make optimizations, and refine your targeting to improve results.
  5. Can I track conversions and optimize my TikTok ads?

    • Yes, by installing the TikTok pixel on your website and setting up conversion events, you can track conversions and optimize your ads towards specific actions such as page views, add to cart, or completed purchases.

By following this beginner's guide to TikTok ads, you can leverage the platform's unique features to reach your target audience, drive engagement, and achieve profitable results. Remember to continuously test and optimize your ads to improve performance and maximize your return on ad spend.