Published on

TikTok Ads Manager 2022 (Give This A Try)

TikTok Ads Manager 2022 (Give This A Try)

Are you looking to set up TikTok ads for your e-commerce store and generate the same results as you've seen on Instagram and YouTube? Look no further! In this article, we will guide you through the process of setting up TikTok ads through the TikTok Ads Manager.

Step 1: Setting up the TikTok Ads Manager Account

To start setting up your TikTok ads, you need to create a TikTok Ads Manager account. Visit and sign in with your email, password, or phone number. If you are new to TikTok, you will need to create a new account.

Step 2: Choosing the Advertising Objective

Once you're logged in, you will see the options for different advertising objectives. TikTok Ads Manager offers four main objectives: community interaction, website visits, lead generation, and conversions. Choose the objective that aligns with your advertising goals.

Step 3: Defining Your Target Audience

Next, you need to define your target audience for your TikTok ads. You can choose between custom audience and automatic audience. Custom audience allows you to define specific demographics, languages, and interests. Choose the options that best match your target audience.

Step 4: Selecting Audience Interactions and Preferences

In this step, you can select the specific interactions and preferences of your target audience. You can choose the type of content they engage with, such as beauty and style, sports and outdoors, or music. This will help you narrow down your target audience and ensure your ads are shown to the right people.

Step 5: Setting the Budget and Duration

Now it's time to set your budget and duration for your TikTok ads. TikTok Ads Manager requires a minimum daily budget which can vary, so make sure to check the current requirements. Start with a lower budget initially and increase it as you see positive results.

Step 6: Uploading Creative Assets

One of the key differences with TikTok ads is the creative format. TikTok has a unique style and format, so it's essential to create vertical videos that match the content users are accustomed to on the platform. Upload your videos and choose whether to use the original or use TikTok's quick optimize feature that adds music and effects to your videos.

Step 7: Adding Text and Display Name

Add a compelling text and display name for your TikTok ads. The text should be engaging and encourage viewers to take action. Make sure to include your website URL, relevant keywords, and a clear call-to-action.

Step 8: Submitting Your TikTok Ad

Review all the information you've entered, including the target audience, creative assets, budget, and duration. Once you're satisfied with everything, hit the submit button. Your TikTok ad will then undergo a review process before it goes live.

That's it! You have successfully set up your TikTok ads through the TikTok Ads Manager. Now, monitor your ad performance and make necessary adjustments to optimize your results.


  • TikTok Ads Manager
  • TikTok advertising
  • Setting up TikTok ads
  • TikTok creative format
  • TikTok ad optimization


  1. How can I set up a TikTok Ads Manager account?
  2. What are the different objectives available in TikTok Ads Manager?
  3. Can I define the target audience for my TikTok ads?
  4. How should I format my creative assets for TikTok ads?
  5. What is the minimum budget requirement for TikTok ads?
  6. How can I optimize my TikTok ad performance?