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TikTok Ads Manager Tutorial

TikTok Ads Manager Tutorial

Welcome to this TikTok Ads Manager tutorial, sponsored by TikTok for Business. In this tutorial, Savannah Sanchez, a freelance TikTok media buyer and ad creative expert, will walk you through the process of setting up your first campaign using TikTok Ads Manager.

Step 1: Creating a Pixel

The first step in setting up your TikTok Ads Manager is to create a pixel for your business and install it on your website. The pixel allows you to track important conversion events on your website, such as page views, add to carts, and purchases. This data is then used to create audiences on TikTok Ad Manager for retargeting in future ad campaigns.

To create a TikTok pixel, you'll need to install the pixel code on your website. You may need assistance from a developer to install the code in the backend of your website. Alternatively, if you're a Shopify user, you can use the Shopify app for TikTok to integrate the pixel with just one click.

Once the pixel is set up, you can then define the rules for conversions. These rules are based on user actions, such as clicks or purchase events. By setting up these rules, you can track specific actions on your website and use this data to optimize your ad delivery on TikTok.

Step 2: Creating Your First Campaign

Now that your TikTok pixel is set up, it's time to create your first campaign on TikTok Ads Manager. The process is straightforward.

  1. Log into the Ads Manager and go to the campaign tab.
  2. Click on "Create" to create a new campaign.
  3. Set your advertising objectives, such as reach, traffic, or video views.
  4. Select "Conversions" if your goal is to generate sales.
  5. Set your daily or lifetime budget at the campaign level.

In the ad group level, you can select the event you want to optimize for, choose specific ad placements, and define your target audience. For targeting, you can select demographics, interests, and behaviors that align with your target audience.

Additionally, you can upload custom audiences, such as your customer list, using the asset section of Ads Manager.

Finally, you'll need to set your ad group budget, delivery schedule, and bidding. The bidding option allows you to specify the amount you're willing to pay per click or per purchase. TikTok will also provide minimum suggested bids to help you get delivery for your ads.

Step 3: Creating Ads

To maximize the potential of your campaign, it's recommended to have at least three ads per ad group. Creating an ad is simple:

  1. Upload pre-existing assets, such as images or videos, to the ad group.
  2. Write a compelling caption and select a call-to-action (CTA).
  3. You can also use the "Create a Video" tool to easily make eye-catching video content using TikTok's templates.
  4. Use the "Smart Soundtrack" tool to find non-copyright music for your ads. You can upload your ad without sound, and the tool will match it with appropriate music or browse TikTok's library of free sounds.
  5. Submit your ad, and it will go through a review process. If necessary, you can make changes based on the feedback from the review team.

That's it! Now you know how to set up your first campaign using TikTok Ads Manager. For a limited time, you can take advantage of a $300 ad credit for your first campaign.


TikTok Ads Manager, pixel, conversion events, website tracking, ad delivery optimization, target audience, ad group, budget, bidding, ad creation, campaign optimization.


  1. How do I create a TikTok pixel?
  2. Can I install the TikTok pixel on any website platform?
  3. What are the benefits of using the TikTok pixel for ad campaigns?
  4. How can I optimize my campaign using TikTok Ads Manager?
  5. Can I use pre-existing assets for my TikTok ads?
  6. How does the review process for ads work on TikTok Ads Manager?
  7. Is there a minimum budget requirement for running ads on TikTok?

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