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TikTok Adverts for Beginners | TikTok | TikTok Ads | Social Media | TikTok Marketing



As we all know, the importance of utilizing TikTok as an ad platform can't be overstated. TikTok provides businesses with less competition compared to saturated platforms like Facebook and Instagram. The unique user base of TikTok, which includes people who don't use Facebook or Instagram, offers a wide range of ad types and opportunities.

Introduction to TikTok Ads

During a recent session, the main topics of discussion were the advantages of utilizing TikTok for businesses, the different types of ads available, and practical insights into setting up an ad account.

Setting Up Your TikTok Ads Account

  1. Create an Account: Begin by signing up at You can sign up using your email, phone, or TikTok account.

  2. Dashboard Overview: Once signed up, you'll have access to the dashboard, campaign section, assets, and more.

Creating Your First Ad Campaign

Simplified Mode vs. Custom Mode

TikTok offers both Simplified Mode and Custom Mode. Simplified Mode is preferable for beginners to get ads up and running quickly:

  1. Choose Your Goal: Whether it's website visits, connecting with customers, generating leads, or driving conversions, choose what aligns with your business objectives.
  2. Select Your Audience: You can choose the location, gender, age, language, interests, and behaviors that match your target audience. TikTok also offers automatic audience selection for first-time campaigns.
  3. Set Your Budget: Choose between a daily budget or a lifetime budget. The minimum daily budget is £5.
  4. Ad Creation: You can upload videos, images, or use existing TikTok content. In addition, TikTok's quick optimization feature can automatically optimize your video by adding trending sounds and effects.

Optimization and Practical Tips

  1. Audience Engagement: Adjust your audience settings based on insights from your initial campaigns. Utilize the reporting section for detailed metrics on performance.
  2. Ad Content: Begin with a strong call-to-action (CTA) and follow with a demonstration to keep viewers engaged.
  3. Multiple Campaigns: For the best return, run both brand awareness campaigns to identify your audience and traffic campaigns for more specific targeting.

Scheduling and Managing Content

  1. TikTok enables you to schedule posts directly within the platform.
  2. Utilize third-party tools for additional scheduling features.

Example Use Cases

  1. Traditional Businesses: Demonstrate the use of your product or service in action.
  2. Data Services: Execute a strong CTA followed by a clear explanation of the benefits.
  3. B2B Relevance: Use TikTok to engage and build relationships with other businesses, albeit with an emphasis on organic community-building.


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Q: How do I get started with TikTok ads?
A: Sign up via, create an account, and set up your first ad campaign using the simplified mode.

Q: What is the minimum budget I need for TikTok ads?
A: The minimum daily budget is £5.

Q: Can I schedule my TikTok posts?
A: Yes, you can schedule posts directly within TikTok or use third-party scheduling tools.

Q: How do I optimize my TikTok ads for better performance?
A: Start with a brand awareness campaign to identify your audience, followed by more targeted traffic campaigns. Use TikTok's reporting section for detailed metrics to refine your audience and budget.

Q: Is TikTok relevant for B2B marketing?
A: Yes, TikTok can be utilized for B2B marketing by engaging with industry-related content, building relationships with other businesses, and focusing on organic growth alongside paid ads.