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TikTok Adverts for Beginners | TikTok | TikTok Ads | Social Media | TikTok Marketing

TikTok Adverts for Beginners | TikTok | TikTok Ads | Social Media | TikTok Marketing

In today's digital age, social media platforms have become powerful advertising tools for businesses of all sizes. One platform that has gained immense popularity in recent years is TikTok. Known for its short, engaging videos, TikTok presents a unique opportunity for businesses to connect with their target audience in a fun and creative way.

Why Use TikTok as an Advertising Platform

One of the key advantages of using TikTok as an ad platform is the relatively lower competition compared to platforms like Facebook and Instagram, where many businesses traditionally advertise. This provides businesses with the opportunity to tap into a less saturated market and reach potential customers who may not be on other social media platforms.

Another advantage of TikTok is its unique user base. Many people who use TikTok do not use Facebook or Instagram, making it an untapped audience for businesses. Additionally, TikTok offers a range of different ad formats, allowing businesses to experiment with various strategies to find what works best for their target audience.

Getting Started with TikTok Ads

To begin advertising on TikTok, you will need to create an ad account. Start by visiting and sign up for a new account using either your email address or phone number. It is recommended to first create a TikTok account with all your branding before signing up for the ad account. This will enable you to use videos from your TikTok page in your ads.

Once you have created your ad account, you will be taken to the Ads Manager dashboard. From here, you can navigate through various sections to set up and manage your campaigns, create different types of ads, define your target audience, set your budget, and track performance.

Creating an Ad on TikTok

To create an ad on TikTok, click on the "Create" button on the dashboard. There are two modes available: Simplified Mode and Custom Mode. The Simplified Mode is recommended for beginners and covers all the essential steps to get your ads up and running.

In the Simplified Mode, you will first select your advertising goal. Choose whether you want to connect with customers, drive website visits, generate customer leads, or drive conversions. Each goal corresponds to a specific objective for your ads.

Next, you will need to define your target audience. Select the locations, audience types (manual or automatic), interests, behaviors, and video-related actions that you want to target. You can also set specific time periods for when these actions have been performed.

Once you have defined your audience, you can choose where you want to show your ads. TikTok will be selected by default, but you can also choose to show your ads on partner websites and apps if desired.

After setting your audience and ad placement, you will need to set your budget and schedule. Decide whether you want to set a daily budget or a lifetime budget, and specify the start and end dates of your campaign. You can also decide whether to show your ad continuously or to schedule specific days and times.

Creating Engaging Ads on TikTok

To create an engaging ad on TikTok, it is important to consider the nature of the platform. TikTok is known for its short, attention-grabbing videos, so it is crucial to capture the viewer's interest within the first few seconds.

Demonstration videos are highly effective on TikTok, as they show the audience what they can expect from your product or service. You can also leverage trending sounds, effects, and filters to make your ad more appealing. Adding text and subtitles can further enhance the engagement, especially if your ad is designed to be viewed without sound.

Additionally, make sure to optimize your ad for mobile viewing. TikTok is primarily accessed through smartphones, so ensure that your ad is visually appealing and easy to understand on a mobile screen.


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Q: How effective is TikTok advertising for B2B businesses? A: TikTok can be relevant for B2B businesses, as it opens up opportunities to build relationships and collaborate with other businesses. Organic engagement and community building are especially valuable for B2B brands on TikTok.

Q: Can I schedule TikTok ads in advance? A: TikTok recently introduced the ability to schedule ads within their platform. Alternatively, there are external scheduling tools available that allow you to schedule your TikTok ads ahead of time.

Q: How much content should I have before starting to run TikTok ads? A: It is recommended to have at least nine videos on your TikTok profile before starting to run ads. This shows that your profile is active and engaged.

Q: How can I optimize my TikTok ads for better performance? A: To optimize your TikTok ads, analyze the metrics and performance data provided in the Ads Manager. Review your targeting, make necessary changes, experiment with different ad formats, and create multiple campaigns to test what works best for your audience.

Q: Can I change the background music in my TikTok ads? A: Yes, TikTok now allows you to select and change the background music for your ads using the TikTok video editor within the Ads Manager.

Q: What is the minimum budget recommended for starting TikTok ads? A: The minimum daily budget for TikTok ads is £5. It is suggested to start with this budget and assess the results before adjusting your spending.

Please note that all the information provided here is subject to change as TikTok continues to evolve its advertising platform. It is recommended to stay up-to-date with TikTok's latest news and guidelines for the best results.