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TikTok Creator Marketplace Ecom Tutorial

TikTok Creator Marketplace Ecom Tutorial

Are you looking to find influencers on the TikTok Creator Marketplace? In this quick and easy guide, we will walk you through the process step by step. Whether you're a brand or a company looking to collaborate with influencers, the TikTok Creator Marketplace is a great platform to connect with content creators and promote your products or services.

Step 1: Starting on the Home Page

Begin by visiting the home page of the TikTok Creator Marketplace. Once you're there, click on "Create or Search" to start your influencer search.

Step 2: Applying Filters

Once you're in the search section, you will find various filters that can help you narrow down your search for the perfect influencer. Start by selecting the location filter if your company is based in a specific country, as well as the audience filter to target a specific demographic. You can also filter influencers based on their follower count, average views, and engagement rate.

Step 3: Adding Niche Filters

To further refine your search, you can add niche filters. For example, if you're looking for an influencer in the hair care salon niche, simply select the "Hair" niche filter. You can also choose the gender and age range of their audience. Apply the filters, and a list of influencers that match your criteria will be displayed.

If you have a long list of influencers and want to narrow it down even more, utilize the search tab. For example, if you're specifically looking for influencers with experience in salons, enter the keyword "salon" in the search bar. This will cross-reference all the other filters you have selected and provide you with a more refined list of influencers.

Step 5: Evaluating Influencers

When you find an influencer that catches your interest, click on their profile to get more detailed metrics. You'll be able to see their average views, engagement rate, completion rate for projects, and their pricing. You can also view sample videos they have created and check if they have worked with any brands before.

Step 6: Making a Decision

After evaluating different influencers, you can add the ones you are interested in to your campaign by clicking on "Add to Campaign". This will start the process of collaborating with the chosen influencer and receiving high-converting content for your ad account.

That's it! Following these steps, you'll be able to find and connect with influencers on the TikTok Creator Marketplace and enhance your brand's reach and visibility.

Keywords: TikTok Creator Marketplace, influencers, filters, niche, metrics, collaboration, campaign


Q: How can I find influencers based on location and audience? A: By using the location and audience filters on the TikTok Creator Marketplace, you can search for influencers based on their location and target audience.

Q: Can I filter influencers based on their follower count and engagement rate? A: Yes, you can use the follower count and engagement rate filters to find influencers that match your specific criteria.

Q: What kind of metrics can I see on an influencer's profile? A: On an influencer's profile, you can see metrics such as average views, engagement rate, completion rate for projects, and pricing.

Q: How can I determine if an influencer has worked with brands before? A: You can check the influencer's profile to see if they have created any branded content videos. This will give you an idea of their experience working with brands.

Q: How do I collaborate with an influencer after selecting them for my campaign? A: Once you have chosen an influencer for your campaign, you can click on "Add to Campaign" to start the collaboration process and receive customized content for your ad account.