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TikTok For Business: Beginner's Guide To TikTok Marketing!

TikTok For Business: Beginner's Guide To TikTok Marketing!

Are you looking to grow your business effectively and efficiently? Look no further than TikTok, the popular social media platform that's not just for influencers. In this beginner's guide, we'll show you how to use TikTok as a powerful business growth tool. I'm Jordana Grace, known as That British Girl, and I'll walk you through three easy steps to elevate your business on TikTok.

Step 1: Research Using TikTok as a Search Engine

To get your videos to appear on people's "For You" page, you need to create content that your community is actively searching for. TikTok is essentially a search engine, much like YouTube or Google. Here's how you can leverage TikTok's search capability:

  1. Use your phone or the TikTok desktop app to search for relevant keywords.
  2. On the mobile version, scroll down to find the "Other search for" suggestions. These give you additional keywords and phrases that your community is looking for.
  3. Take note of these keywords and incorporate them into your video content.

By utilizing the keywords in your video's first sentence, title, and description box, you increase the chances of your videos ranking higher in the search bar. This strategy ensures that your videos get discovered within your niche, attracting more views and engagement.

Step 2: Content Creation with Targeted Keywords

Now that you've identified the keywords, it's time to create videos around those search terms. Here's how you can optimize your content for better visibility:

  1. Script your video ideas, incorporating the chosen keywords and search terms.
  2. Use these keywords in your video's first sentence, title, and description box.
  3. Consider adding a subheader with another key search term in your video title.
  4. Compiling a list of keywords and hiding it off-screen while recording may potentially boost your video's visibility in the algorithm.

Remember, your videos don't have to be perfect. Just start somewhere! Even my first TikTok was far from professional. Embrace the learning process, and your video creation skills will improve over time.

Step 3: Rinse and Repeat Your Successful Ideas

Once you've implemented your keyword research and created videos around those ideas, it's essential to analyze your results. Follow the one-month experiment:

  1. Post three to five videos per week for a month.
  2. Keep track of which videos perform the best, considering factors like views, likes, and engagement.
  3. Review your library of content to identify the most popular video styles.
  4. Recreate similar videos that have proven successful in engaging your audience.

By replicating what works and continuously improving, you can establish a reliable content creation strategy. Find your niche and create content that is easy to produce and repeat. This way, your audience will keep coming back for more.

Now that you have a clear plan on how to use TikTok for your business, don't forget to check out helpful resources on video creation and live streaming. You can find more inspiration on my channel as well.


TikTok marketing strategy, grow your business, TikTok influencer, TikTok videos, research, content creation, video scripts, keyword optimization, video styles, audience engagement.


1. Do I need to be a TikTok influencer to use it as a business growth tool? No, TikTok can be a powerful tool for business growth regardless of your influencer status. By researching keywords and creating targeted content, you can effectively reach your desired audience.

2. How can I find relevant keywords for my TikTok content? Use TikTok as a search engine and explore the "Other search for" suggestions on the mobile version. These keywords indicate what your community is looking for, helping you create content that resonates with them.

3. Should I focus on creating perfect videos on TikTok? No, perfection is not necessary on TikTok. Just start creating videos and embrace the learning process. Improvement comes with practice, and your audience will appreciate authentic and relatable content.

4. How can I ensure my TikTok videos get more visibility? Incorporate your chosen keywords into your video's first sentence, title, and description box. Additionally, try the technique of typing out keywords in a hidden list off-screen, as it may potentially boost your video's visibility in the algorithm.

5. How do I evaluate my TikTok video performance and replicate success? Post regularly for a month and monitor metrics like views, likes, and engagement. Review your video library to pinpoint the most popular video styles. Recreate similar videos that have generated positive audience responses.