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TikTok Growth Strategy To Go Viral in 2024

TikTok Growth Strategy To Go Viral in 2024

Are you feeling frustrated with your lack of success on TikTok? Do you struggle to get over 1,000 views on your videos? Well, in this article, I'll outline a three-step growth strategy that has helped me gain over 2.7 million followers and accumulate over 1 billion views on TikTok. This strategy goes beyond just posting at the right times and actually delivers tangible results. So, let's dive in and discover how you can go viral on TikTok.

Step 1: The Multi-Hook Strategy

A good hook can make a huge difference in grabbing the attention of viewers. However, it's not always easy to predict which hook will perform the best. That's where the multi-hook strategy comes in. When you're scripting or recording your video, create two to three different hooks for the same content. Upload all of these versions at the same time, and after 1 to 2 hours, analyze their performance. Choose the video that garnered the most views and engagement, and make the other versions private. By doing this, you can optimize your content based on what resonates best with your audience.

Step 2: The Interest Peak Strategy

While a strong hook is important, the interest peak is what keeps viewers engaged and encourages them to watch your video in its entirety. Here are three interest peaks you should consider incorporating into your content:

  1. Risk Reversal: Reassure your viewers that there's nothing to lose and everything to gain by watching your video. Counter any doubts they may have by highlighting the low risk involved. For example, if your hook is about a secret business idea to make $10k per month, the interest peak could focus on how this idea takes less than an hour to set up and costs less than the price of lunch.

  2. Negative Assumption: Differentiate your approach from what others are doing. Emphasize that your strategy is unique and superior. This can be applied to various niches, such as storytelling, video essays, fun facts, psychology, movies, books, etc. For instance, if your hook is about a boring workout plan that can change your life and body in 21 days, the interest peak could debunk the assumption that it involves traditional sit-ups and protein intake, instead offering a refreshing and effective alternative.

  3. Authority Builder: Prove your credibility and expertise by showcasing your own or your students' results. This is especially useful when diving into specific niches. For example, if you're in the gaming niche and your hook is about the best champion to climb out of a certain rank, the interest peak could focus on the fact that you used this champion to reach diamond in just five days.

Step 3: The Viral Qu/redit Strategy

To generate steady viral content, you need a multitude of video ideas. Breaking down your niche into subtopics helps with this process. Aim for 8 to 12 subtopics within your niche. Once you have your subtopics, head to Quora and Reddit for inspiration. Search for questions related to your subtopics on Quora, focusing on video ideas that arise from the answers. Similarly, explore relevant subreddits on Reddit, particularly those with question-based content like "ask Reddit." By combining insights from both platforms, you can generate at least 20 video ideas. Keep track of these ideas on a spreadsheet, including columns for subtopic, video idea, link, and views. After uploading the videos, monitor their performance and sort them by views. Double down on the subtopics that perform the best and create more content around those topics. This will ensure consistent growth and optimize your chances of going viral.


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  1. How does the multi-hook strategy work? The multi-hook strategy involves creating two to three different hooks for the same video and uploading them simultaneously. After monitoring their performance, the video with the highest views and engagement is chosen, while the others are made private.

  2. What are interest peaks and how do they help in going viral on TikTok? Interest peaks are moments in a video that maintain viewers' attention and encourage them to watch the entire content. They include elements like risk reversal, negative assumption, and authority building to keep the audience engaged and interested.

  3. How can I find video ideas for my niche? To find video ideas for your niche, break it down into subtopics. Then, search for related questions on platforms like Quora and Reddit. Quora provides answers that can inspire video ideas, while relevant subreddits on Reddit offer a wealth of question-based content to explore.

  4. How can I track the performance of my videos? You can track the performance of your videos by creating a spreadsheet and including columns for subtopic, video idea, link, and views. Update the views column regularly and sort the data to identify the best-performing subtopics to focus on for future content creation.