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TikTok Marketing: How To Use TikTok To Grow Your Business (with Keenya Kelly)

TikTok Marketing: How To Use TikTok To Grow Your Business (with Keenya Kelly)

Are you still under the impression that TikTok is just a platform for dancing teenagers and lip-syncing? Well, it's time to change that mindset because TikTok has become a crucial tool for digital marketers and business owners. In this exclusive interview with TikTok expert Keenya Kelly, you'll learn how to leverage TikTok to expand your reach, grow your audience, and scale your business. So, let's dive in and discover the power of TikTok marketing.

Embracing the TikTok Trend

TikTok's popularity has skyrocketed, and it's no longer just a platform for entertainment. As our attention spans continue to dwindle, TikTok's short-form, bite-sized content has become highly effective in capturing and engaging users. By leveraging TikTok, you can introduce your brand, products, and services to a wider audience in a shorter amount of time.

The Imitation Game

It's no secret that other social media platforms are taking cues from TikTok. Instagram introduced Reels, YouTube launched YouTube Shorts, and even Pinterest and Twitter have developed their own short-form video features. This is a clear indicator that TikTok is setting trends and shaping the way we consume content. Savvy marketers should pay attention to this shift and harness the power of TikTok to stay ahead of the curve.

Getting Started with TikTok

If you are new to TikTok and unsure about its potential, here are some key steps to get you started:

  1. Understand the market shift towards short-form video content.
  2. Download the TikTok app and explore the platform.
  3. Search for keywords related to your business and niche to see what content others are creating.
  4. Create drafts to get comfortable with recording and experimenting with different styles and approaches.
  5. Once you feel confident, start posting consistently and use the platform's features to enhance your content.

Content Creation Tips

When it comes to TikTok, you don't have to be a professional dancer or lip-syncing expert to succeed. The key is to be authentic and relatable. Here are some content creation tips for TikTok:

  1. Embrace your personality and brand identity. Show different sides of yourself and your business.
  2. Use hooks and captivating intros to grab viewers' attention within the first few seconds.
  3. Experiment with different angles, filters, stickers, and text overlays to make your videos visually engaging.
  4. Keep your videos punchy and concise. TikTok's short format requires getting your message across quickly and effectively.
  5. Be entertaining and think outside the box to capture and maintain viewers' interest.

Hashtags and Discoverability

Utilizing hashtags is vital to increasing your content's visibility on TikTok. However, it's crucial to choose the right hashtags that align with your target audience, rather than just targeting your industry peers. For example, if you are a copywriter, don't use #copywriting, but instead, use hashtags like #businesscoach, #branding, or #entrepreneur to reach potential clients.

The Power of TikTok for Business

TikTok provides a unique opportunity to connect with your audience on a more personal level. Engaging with your viewers by responding to comments and questions can build a sense of community and trust. By showcasing your expertise, delivering valuable content, and being relatable, you can establish yourself as an authority in your field and attract potential clients.


TikTok is not just for dancing teenagers and lip-syncing; it has become a driving force in the world of digital marketing. By embracing TikTok and leveraging its power, you can expand your reach, grow your audience, and ultimately scale your business. So, don't be afraid to jump on the TikTok bandwagon and discover the endless marketing possibilities it offers.

Keywords: TikTok marketing, digital marketing, social media marketing, short-form video, content creation, branding, authenticity, discoverability, hashtags


Q1. Does my business have to be entertainment-focused to use TikTok? No, TikTok is versatile and can be used by businesses in any industry. The key is to find a way to make your content relatable, entertaining, or informative to engage with your target audience.

Q2. Do I need to show my face or dance to succeed on TikTok? Not at all. TikTok offers various content formats and styles that cater to different preferences. You can create voiceover videos, use text overlays, showcase your products or services, or even share funny anecdotes. Find a style that aligns with your brand and resonates with your audience.

Q3. How long does it take to see results on TikTok? Results on TikTok vary for each individual and depend on factors such as content quality, consistency, and engagement. While some accounts may experience explosive growth within 90 days, it's important to focus on consistency and long-term effort, as building a presence and attracting a loyal audience takes time.

Q4. Can TikTok help me reach my target audience? Absolutely. TikTok has a diverse user base, with a wide range of age groups and interests. By using relevant hashtags, creating engaging content, and understanding your audience's preferences, you can effectively reach your target audience on TikTok.