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TikTok Marketing Strategy For Small Businesses That Need More Leads

Introduction

Hey everyone, welcome back to another episode. I'm Darren Cabral, the CEO of Suit Social, a digital marketing agency that helps businesses build their brand, generate leads, and make more sales online. Today, I’m diving into the world of TikTok ads, specifically TikTok lead ads.

For those unfamiliar, TikTok is a video-sharing platform similar to Instagram Reels, where users can share short video clips, often overlaying them with music. TikTok is rapidly growing, with its user base increasing every week. It's not just about kids doing funny dances anymore; there’s legitimate business potential on the platform because it’s getting a lot of attention.

Beyond TikTok itself, there’s a significant component: TikTok Ads. Just like other social media platforms have their advertising systems (Facebook Ads, Google Ads, LinkedIn Ads), TikTok offers a platform called TikTok Ads. This allows businesses to buy advertising space on TikTok and place ads in different streams. It’s highly effective and we’ve been testing it for the last three to four months. After initial success within our own agency, we’ve rolled it out to select clients, and the results are promising.

What particularly caught my interest recently is the release of TikTok lead ads. These are similar to Facebook’s lead ad formats where the user clicks on the ad and, instead of being redirected elsewhere, a form pops up right there. The user fills in their information and it’s submitted as a lead to the advertiser. These ads are extremely effective, historically the most profitable formats on Facebook for service-based companies, Google, and LinkedIn.

Now that TikTok offers the same feature, it’s an exciting time for businesses. If you’re a service company, especially in the B2C segment, you must consider TikTok lead ads. They’re particularly beneficial because they minimize user resistance. Users don’t have to navigate away from TikTok, worry about landing pages not loading, or ending up in the wrong part of a website. The ads integrate seamlessly into the TikTok experience, making lead generation smooth and efficient.

TikTok lead ads can autofill based on account information, so users often just click submit, and voila, you’ve got a lead to follow up with. However, there's a unique challenge with TikTok ads – they need to resemble organic content. Unlike the highly produced ads you might create for YouTube or Facebook, TikTok ads must look like native TikTok content. This means filming on a phone, keeping it vertical, adding subtitles, and incorporating music. TikTok enforces this, and it works incredibly well. When you're scrolling through TikTok, it's often hard to distinguish between ads and regular content, which is intentional.

Imagine being one of the first service companies to run lead ads on TikTok – this is your chance to capitalize on the first-mover advantage. If you want to explore TikTok ads further, feel free to reach out to us at Suit Social. You can visit our website at www.suitsocial.com, or find the links in the show notes or description. We'd love to chat about your business, discuss marketing strategies, and see if TikTok, along with other platforms like Facebook Ads or Google Ads, is a good fit for you.

Hopefully, this gets you thinking about the potential of TikTok ads for your business. If you have any questions, drop a comment below.

Keywords

  • TikTok lead ads
  • Digital marketing
  • TikTok ads
  • Lead generation
  • Service companies
  • First-mover advantage
  • Autofill forms
  • Native content
  • Social media advertising

FAQ

Q: What are TikTok lead ads? A: TikTok lead ads are a type of advertisement on TikTok that allows users to fill out a form directly within TikTok without being redirected elsewhere, making lead generation smoother and more efficient.

Q: Are TikTok lead ads effective? A: Yes, they are extremely effective, especially for service-based companies targeting consumers. They are designed to minimize user resistance and streamline the lead collection process.

Q: How do TikTok lead ads differ from regular TikTok ads? A: TikTok lead ads include a form that can auto-fill based on the user's account information, unlike regular advertisements that might direct users to an external site.

Q: What’s unique about creating TikTok ads? A: TikTok ads must look like native TikTok content, meaning they should be filmed on a phone, be vertical, include subtitles, and have music to blend seamlessly into users' feeds.

Q: Can TikTok ads work for B2B businesses? A: While they are particularly effective for B2C service companies, B2B businesses can also leverage TikTok ads but may need to tailor their content more specifically to engage their target audience.

Q: How can I get started with TikTok ads for my business? A: Reach out to a digital marketing agency like Suit Social, or you can explore TikTok’s ad platform directly to begin testing and implementing your own TikTok ads.

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