TikTok Pulse EXPLAINED (TikTok's NEW Monetization Tool | 2022) How To Make Money On TikTok #shorts
TikTok, the popular short-form video platform, has introduced its new monetization tool called TikTok Pulse. This program aims to allow creators to earn revenue from their content in a similar manner to platforms like YouTube. In this article, we will delve into the details of TikTok Pulse and how it enables users to make money on TikTok.
TikTok Pulse - Sharing Ad Revenue with Creators
TikTok Pulse was first announced with its revenue-sharing program in May, and now it is being rolled out to creators. Just like YouTube's revenue split, TikTok has decided to offer creators a 50% share of the ad revenue generated from their content. However, this program is initially available only to creators who have amassed over a hundred thousand followers.
Monetization for Top Engaging Videos
To qualify for monetization through TikTok Pulse, creators need to ensure their videos are among the top four percent most engaging content across 12 different categories. These categories encompass a wide range of topics, including beauty, fashion, cooking, gaming, and books. By focusing on the top-performing videos, TikTok aims to reward creators who consistently produce engaging content with the opportunity to monetize their efforts.
Contextual Advertisements on TikTok
TikTok has emphasized the importance of contextual advertising within its monetization strategy. Contextual advertisements aim to match the ad content with the theme or context of the video being watched. For example, sports-related ads will be displayed during sport videos, while beauty-related ads will be shown during beauty videos. This targeted approach enhances the user experience and increases the effectiveness of ads, ultimately benefiting both creators and advertisers.
TikTok Pulse vs. YouTube Shorts Ad Revenue Split
When comparing TikTok Pulse to YouTube Shorts, another short-form video feature, it is evident that TikTok is offering creators a slightly more favorable revenue split. With TikTok Pulse, creators receive 50% of ad revenue, while YouTube Shorts offers a 45% share to creators, with YouTube retaining the larger 55% portion. However, in terms of long-form content, YouTube reverses the revenue split, with creators receiving 55% and the platform retaining 45%.
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Q: How can creators earn money through TikTok Pulse? A: Creators who have over a hundred thousand followers on TikTok can participate in TikTok Pulse and receive a 50% share of the ad revenue from their content.
Q: Are there any specific requirements to qualify for monetization through TikTok Pulse? A: Yes, creators need to ensure their videos rank within the top four percent of engagement in their respective categories to be eligible for monetization.
Q: What is the significance of contextual advertisements on TikTok? A: Contextual advertisements aim to match the ad content with the theme or context of the video being watched, enhancing user experience and increasing ad effectiveness.
Q: How does the revenue split compare between TikTok Pulse and YouTube Shorts? A: TikTok offers creators a 50% share of ad revenue, while YouTube Shorts provides a 45% share to creators, with YouTube retaining the larger portion of 55%.
Q: How does the revenue split differ between short-form and long-form content on YouTube? A: For short-form content like YouTube Shorts, creators receive 45% of the ad revenue while YouTube retains 55%. In contrast, for long-form content, this split is reversed, with creators receiving 55% and the platform keeping 45%.