TikTok Pulse EXPLAINED (TikTok's NEW Monetization Tool | 2022) How To Make Money On TikTok #shorts

TikTok has recently announced that it is now offering ad revenue sharing with creators, almost matching YouTube's monetization model. Unveiled back in May, TikTok's first revenue sharing program, TikTok Pulse, is finally being rolled out.

How it Works

Creators who have over 100,000 followers will receive a 50/50 split of ad revenue from TikTok Pulse. Monetization is available to those creators who reach the top 4% of the most engaging videos across 12 categories, including:

Beauty
Fashion
Cooking
Gaming
Books

TikTok previously indicated that Pulse would involve contextual advertisements. This means the platform intends to place sports ads on sports videos, beauty ads on beauty videos, and so on.

Comparison to YouTube

By giving creators 50% of ad revenue from Pulse, TikTok is slightly ahead of YouTube Shorts’ upcoming ad revenue split, where 45% of the ad revenue goes to creators and 55% to YouTube. For YouTube's long-form content, the revenue split is reversed, with creators getting 55% and the platform receiving 45%.

Additional Information

For more in-depth discussions on monetization, check out our podcast, "Like, Share, and Subscribe," available on Spotify, Apple Podcasts, and YouTube.

Keywords

TikTok Pulse
Revenue sharing
Monetization program
Content categories
Contextual advertisements
YouTube comparison

FAQ

1. What is TikTok Pulse? TikTok Pulse is TikTok's first revenue sharing program that allows creators to earn a 50/50 split of ad revenue for their content.

2. Who is eligible for TikTok Pulse? Creators with over 100,000 followers and those who reach the top 4% most engaging videos across 12 categories are eligible for TikTok Pulse.

3. What categories are included in TikTok Pulse? The categories include beauty, fashion, cooking, gaming, books, and more.

4. How does TikTok Pulse compare to YouTube's revenue sharing? TikTok Pulse offers a 50/50 revenue split with creators, which is slightly better than YouTube Shorts' 45/55 split in favor of YouTube. YouTube’s long-form content has a 55/45 split in favor of creators.

5. Where can I learn more about monetization on TikTok and other platforms? For more detailed discussions on monetization, you can listen to our podcast, "Like, Share, and Subscribe," available on Spotify, Apple Podcasts, and YouTube.