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TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok

TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok

Are you a small business looking to reach your target audience on TikTok? With over 700 million monthly active users and over 130 million users in the US alone, TikTok provides a great platform for businesses to showcase their products or services. In this tutorial, we will walk you through the process of creating and launching your first video ad on TikTok using TikTok for Business.

Step 1: Creating an Ads Account

To get started with advertising on TikTok, visit the TikTok for Business website ( and click on "Create Now" in the top right corner. Sign up with either your email or phone number, and provide the necessary details to set up your account.

Once you've filled in your account information, add your website address, billing address, and tax information. Then, select your payment type (manual payments for now) and add a balance to your TikTok Ads Manager. This balance will be used to fund your ad campaigns.

Step 2: Setting up Your Campaign

In the TikTok Ads Manager, navigate to the "Campaign" level and click on "Simplified Mode" if you're a beginner. Choose an advertising objective based on your goal, such as website traffic or app installs. For this tutorial, we'll focus on website traffic.

Name your campaign and move to the "Ad Group" level. Here, you'll create your audience targeting. Select "TickTok" as your placement type and enable user comments to encourage engagement. You can also narrow down your target audience based on location, age, gender, language, interests, and behaviors.

Set your budget and optimization preferences. Choose a daily budget and a bid strategy (lowest cost is recommended for beginners). Set an end date for your campaign to avoid overspending.

Step 3: Creating Your Ad

At the "Ad" level, you can upload your video creative. It's recommended to create vertical format videos on TikTok. You can also use tools like InVideo to create engaging videos with pre-made templates.

Add a display name, text, call-to-action, and URL to your ad. Make sure to upload a profile image that adds a personal touch to your ad. Review your ad settings, and once you're ready, click "Publish."


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Q: Can I target specific demographics on TikTok ads? A: Yes, you can target specific demographics such as age, gender, location, language, interests, and behaviors.

Q: Can I use images instead of videos for TikTok ads? A: While you can upload images, TikTok is primarily a video-based platform. Vertical format videos tend to perform better in terms of engagement.

Q: How much budget should I allocate for TikTok advertising? A: The budget for your TikTok ads will depend on your advertising goals and target audience. Start with a daily budget that you're comfortable with and adjust as needed based on ad performance.

Q: Can I track conversions and other key metrics on TikTok ads? A: Yes, TikTok provides a pixel that you can install on your website to track conversions and other events. This allows you to measure the effectiveness of your ads and optimize your campaigns accordingly.