Tutorial | Reasons Why Your TikTok Ads Are Rejected - TikTok Ads Manager 101

In this tutorial, we will discuss the top reasons why TikTok ads get rejected and provide insights into how to avoid these issues. TikTok ensures a safe and authentic user experience by maintaining high standards for the content that advertisers promote on its platform. Each ad goes through a review process to ensure compliance with ad creative policies and local regulations. By understanding why ads are rejected, you can improve your chances of successfully launching your advertising campaign on TikTok.

Exaggerated, Misleading, or Overstated Claims

One common reason for ad rejection is the inclusion of exaggerated, misleading, or overstated claims about product performance. Ads that promise unrealistic rewards or outcomes without any proof are not compliant with TikTok's policies. For example, an ad that claims to give $20,000 upon signup or guarantees losing 15 pounds in one month would not be approved. Claims like "100% satisfaction in life" are also discouraged. TikTok's review team rejects ads that include such absolute claims to ensure user trust and authenticity.

Prohibited Industries and Products

Ads that showcase products or services from prohibited industries also face rejection. TikTok has strict policies to maintain an authentic and safe user experience. Items such as illegal drugs or adult content are not allowed to be promoted on the platform. Advertisers should familiarize themselves with the list of prohibited items in their market. This information can be found in the help center link on TikTok's ads platform. By adhering to these guidelines, you can ensure your ad content aligns with TikTok's policies.

Inconsistencies in Product and Price

If the products and prices shown in ads are inconsistent or irrelevant to the products and prices on the promoted website, the ad may be rejected. The ad creative should accurately represent the product or service featured, and the prices should match those on the website. Any discrepancies can lead to ad rejection. For instance, if the ad showcases a facial essence for oily skin but directs users to a website promoting cars, or if the ad promotes a discount of up to 30%, but the website offers up to 50% off, the ad would not be approved. Ensuring relevancy and consistency between the ad creative and the website is crucial for successful ad campaigns.

Non-Compliant Promoted Websites

Another reason for ad rejection is when the promoted website does not function properly or lacks required information as per local regulations. Websites that don't open properly, are not mobile-friendly, lack seller contact information, or have unclear refund or return policies may face rejection. TikTok considers the user experience on both the ad creative and the promoted website. Advertisers should ensure their websites adhere to local rules and regulations for a seamless and compliant experience.

Ad Text, Caption, Video, and Audio Quality Issues

Ads with issues regarding text, captions, videos, or audio quality may get rejected. Common issues include spelling errors, excessive or distracting capitalization, the use of symbols in place of letters, incomplete texts or videos, grammar mistakes, or text logos covered by stickers. Additionally, low-resolution creatives, black bars covering parts of the creative, or pixelated visuals may result in ad rejection. Ads without sound or audio may also be rejected as this can provide a poor user experience after a streak of user-generated content. Advertisers should ensure clear and error-free text, high-quality visuals, and adequate audio to comply with TikTok's standards.

Unauthorized Third-Party Logo Use

If an ad contains a third-party logo without authorization, it will be rejected. Using the TikTok logo in the final ad creative or claiming that a product is a TikTok best seller without permission is not allowed. Advertisers should refrain from using third-party logos in their ads to avoid rejection based on unauthorized logo use.

Keywords

TikTok ads
Rejected ads
Ad creative policies
Safe user experience
Exaggerated claims
Misleading claims
Prohibited industries
Inconsistent product and price
Non-compliant promoted websites
Ad quality issues
Third-party logo use

FAQ

Q: How can I avoid my TikTok ads from getting rejected? A: It is crucial to familiarize yourself with TikTok's ad creative policies and the list of prohibited items in your market. Ensure that your ad content does not include exaggerated or misleading claims, showcases prohibited products or services, maintains consistency with the promoted website, functions properly, adheres to local regulations, has error-free text, high-quality visuals, and complies with authorized logo use.

Q: What are some other common reasons for TikTok ads rejection? A: Besides the reasons mentioned above, some other common reasons for TikTok ads rejection could include violating community guidelines, infringing copyright or intellectual property rights, low audience relevance, inappropriate content, or failure to comply with specific local regulations. It is essential to thoroughly review TikTok's policies and guidelines to avoid these issues.