UPDATED: How To Install TikTok Pixel Tracking On Your Website (Using GTM)
In this article, we will discuss how you can set up TikTok pixel tracking on your website using Google Tag Manager (GTM). This method is easy to implement and allows you to track various events on your website. Follow the steps below to get started.
Step 1: Creating a Google Tag Manager Account
If you don't already have a Google Tag Manager account, you can create one for free by going to tagmanager.google.com. Once you have created your account, you will see a dashboard where you can manage your tags.
Step 2: Setting Up the TikTok Pixel Template
TikTok has released a template that you can use inside Google Tag Manager to set up your pixel tracking easily. To access the template, follow these steps:
- Click on "Templates" in the left sidebar of your Google Tag Manager dashboard.
- Click on "Search Gallery" and then on the search icon.
- Type "TikTok" in the search bar.
- Select the TikTok template and click "Add to Workspace".
Once you have added the TikTok template to your workspace, you can proceed to the next step.
Step 3: Adding the TikTok Pixel ID
To set up the TikTok pixel tracking, you need to add your pixel ID to the template. Follow these steps:
- Go to "Tags" in the left sidebar of your Google Tag Manager dashboard.
- Click on "New" and then on "Tag Configuration".
- Select the TikTok template from the drop-down menu.
- Paste your TikTok pixel ID in the designated field.
You can find your pixel ID in the TikTok Events Manager under "Settings". Copy the pixel code and extract the pixel ID from it.
Step 4: Setting Up Events and Triggers
Now that you have added the pixel ID, you can set up the events and triggers for your website. Here are a few examples:
- View Content Event: You can track when someone visits a specific page on your website. Create a trigger that fires when the page URL contains the desired page name.
- Lead Event: To track when someone submits a contact form, create a trigger that fires when the form submission URL is reached.
- Add to Cart Event: If you have an e-commerce store, you can track when someone adds a product to their cart. Create a trigger that fires when a specific button or link is clicked.
For each event, make sure to add the event ID that you created earlier.
Step 5: Preview and Testing
Before you publish your changes, it's essential to preview and test your setup to ensure that everything is working correctly. Use the Google Tag Manager preview mode to see if the events are firing correctly. You can also use the TikTok Events Manager or TikTok Chrome extension to verify that the events are being received by TikTok.
To summarize, to install TikTok pixel tracking on your website using Google Tag Manager, follow these steps:
- Create a Google Tag Manager account if you don't have one already.
- Add the TikTok template from the Templates section in GTM.
- Add your TikTok pixel ID to the template.
- Set up events and triggers for the desired actions on your website.
- Preview and test your setup before publishing.
By following these steps, you can easily track various events on your website using TikTok's pixel tracking.
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What is TikTok pixel tracking? TikTok pixel tracking is a way to track and measure users' actions on your website, allowing you to optimize your ad campaigns and gain insights into user behavior.
Why should I use Google Tag Manager for TikTok pixel tracking? Google Tag Manager is a convenient tool that allows you to manage all your tracking tags in one place. It simplifies the implementation process and makes it easier to track events on your website.
Can I track other events besides view content, leads, and add to cart? Yes, TikTok pixel tracking supports various events such as purchase, sign-up, and custom events. You can customize your events and triggers according to your specific tracking needs.
How can I verify if my TikTok pixel tracking is working correctly? You can use the preview mode in Google Tag Manager to check if the events are firing correctly. Additionally, you can use the TikTok Events Manager or TikTok Chrome extension to verify that the events are being received by TikTok.
Is TikTok pixel tracking only for e-commerce websites? No, TikTok pixel tracking can be used for various types of websites, including e-commerce, lead generation, news portals, and more. It allows you to track and optimize your ad campaigns based on the desired actions on your website.