Published on

What Is Dropshipping How To Start Dropshipping on Shopify

What is Dropshipping? How to Start Dropshipping on Shopify

Dropshipping is a popular business model for entrepreneurs who want to start an online store without the hassle of inventory management and shipping logistics. This fulfillment model allows you to sell products directly to customers without the need to purchase and store inventory. Instead, when you receive an order, you simply contact the supplier, who will then ship the product directly to your customer's doorstep. This allows you to focus on marketing and customer service while minimizing upfront costs and logistical challenges.

To start dropshipping on Shopify, you'll need a computer, an online store, and some basic marketing knowledge. Shopify is one of the most trusted e-commerce platforms, making it an ideal choice for setting up your dropshipping business. They also offer the Oberlo app, which provides easy access to millions of products and automates the fulfillment process.

Steps to Start Dropshipping:

1. Define Your Business Structure: Decide on the legal structure of your business, register it, set up a business checking account and credit card, and ensure compliance with tax regulations.

2. Find the Right Products: Identify a niche market or specific product category that has high demand and low competition. Consider factors such as pricing, minimum advertised pricing, marketing potential, repeatability, and accessibility.

3. Find Suppliers: Use online tools like Google,, and social shopping sites to generate product ideas. Consider using a marketplace like Oberlo to connect with thousands of suppliers. Look for suppliers with ePacket shipping, which offers faster and affordable shipping.

4. Craft a Value Proposition: Create a compelling offering that differentiates your brand and attracts potential customers. Consider factors like price, quality, features, benefits, and customer service.

5. Create Customer Profiles: Understand your target audience's demographics, interests, behaviors, and preferred marketing channels. This will help you tailor your marketing efforts and reach the right audience.

6. Implement Marketing Strategies: Utilize various marketing channels such as paid advertising, influencer marketing, affiliate marketing, content marketing, and community engagement. Test different strategies to find what works best for your business.

7. Optimize Conversion and Increase Average Order Value: Focus on improving product page optimization, building trust, creating urgency, offering relevant recommendations, setting order minimums, and implementing loyalty programs. These tactics can help increase conversion rates and average order value.

Remember that building a successful dropshipping business requires time, effort, and a long-term perspective. It's important to continuously evaluate and improve your strategies to stay competitive and build a strong customer base.


dropshipping, Shopify, online store, inventory management, shipping logistics, fulfillment model, entrepreneurs, marketing, customer service, upfront costs, logistical challenges, niche market, product category, pricing, minimum advertised pricing, marketing potential, repeatability, accessibility, suppliers, ePacket shipping, value proposition, customer profiles, marketing strategies, conversion optimization, average order value.


Q: Is dropshipping a profitable business model? A: Dropshipping can be a profitable business model if executed properly. It offers lower upfront costs, easier scalability, and the ability to work from anywhere. However, it also has challenges like competition, lower profit margins, and longer shipping times.

Q: Do I need to have my own products to start dropshipping? A: No, in dropshipping, you don't need to have your own products. You can source products directly from suppliers and sell them through your online store. This eliminates the need for warehouse storage and inventory management.

Q: How can I find reliable suppliers for dropshipping? A: There are a few ways to find reliable suppliers. You can search online, use supplier directories, or leverage platforms like Oberlo, which connect you with verified suppliers. When choosing suppliers, look for those that offer dropshipping services, have good customer support, and provide quality products.

Q: Can I dropship products from any country? A: Yes, you can dropship products from any country as long as the suppliers offer international shipping. However, it's recommended to choose suppliers located in countries that align with your target market to minimize shipping times and costs.

Q: How can I market my dropshipping business effectively? A: Marketing your dropshipping business requires a mix of strategies such as paid advertising, influencer marketing, content marketing, and SEO. It's essential to understand your target audience, leverage social media platforms, optimize your website for search engines, and use analytics to track and improve your marketing campaigns.